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product promotional activities

VARA Started The Discussion:

Dear All, Our company is planning for a product promotion activity/road shows/marketing activities to improve product awareness. please suggest me for the same. Regards, VARA.

Prerna Nigam - Member Since: Mar 2008
Hi Vara, you have to be more explainatory on what is your company & for what is the product? cheers! Prerna

tejasheartbeat@yahoo.co.in - Member Since: Sep 2007
Hello
This is Tejesh.


For this product promotional, you have to recruit a new product manager, he will be responsible for the entire products. but it will take some time to get the good product manager.

if not you can contact any professional persons like consultants who will spl in this product promotional, if you can try for some promotional activities like advertisement, giving ads in the email website like Yahoo, hotmail, aol etc, by this your product promotional will be targeting mainly educates and professionals. apart from this you can organized road shows, sending your exe in to the field to meet particular customer, and you can set up a stall in front of the super markets etc.,


regards
Tejesh.

venkadeshdr - Member Since: Jun 2009
Hiii All,

I am venky (brand & business consultant) from chennai if you have any quries about brand marketing from the following, you can contact me through mail

(+91 9710431199)

Brand Launches, Events & Promotion
Retail Activations, Brand Visibility, Leaf lets, Broachers, Banners, Posters
Danglers, Retail Stands, Standees, Shop Front Displays, Paper Inserts
Float (Road Shows)

In shop Promotions
Out Door Promotions
Apartment Door-to-Door Promotions
Shopping Mall Promotions
Free Sampling

Road Shows, Exhibitions, Conferences, Dealer Meet, Contests, Events

AcmeEvents - Member Since: Apr 2008
Acme Events India - Leading event management company in India (BTL and ATL), head-quartered in Bangalore.

BTL services:
Product Sampling
Product Counter Sales
Banners holding boys
Hoardings
Apartment promotions
RWA promotions
Supermarket promotions
Mall promotions
Road shows
Kiosk activities
College and school activiation programmes

A brand at the end of the day is an experience. Everything ranging advertising, PR, team building, branding, event management and promotions in retrospect are experiences you impart. Our work starts at ensuring that your brand is experienced by others at a personal level.

As an agency, we are solely dedicated towards creating, planning and handling events, advertising, promotional and brand building activities for our clients. Our key driver is a strategic and studied insight into the market scenario powered by creative ideas – the outcome of our promised dedication to quality and integrity.

Promotion is an intricate part of the marketing mix. The marketing mix includes [P]roduct, [P]rice, [P]lace and [P]romotion (4 Ps). The activities of the first three Ps -- product planning, pricing and place of distribution -- are performed mainly within the parent organization or between the firm and its marketing partners.

With the last 'P', [P]romotion, a firm communicates directly with potential customers, and hence is one of the most crucial elements in forming a brand identity.

All promotional activities must be integrated to deliver a consistent and positive message. A multi-media promotion campaign is usually more effective than any promotional activity alone. For example, if a company is launching a new product, Acme Events can contact the media to get free press for you,then run an advertisement offering information on the product, and organize promotional activities to directly influence the target group.

In developing a promotional campaign, a company must first determine the target audience and the ideal avenues to reach them. Also determine a promotion budget and then design the promotion activities accordingly. Promotional objectives can include providing product information, stimulating demand, increasing store traffic, differentiating products, building a brand image, reminding current customers about product benefits, countering competitors’ offers, responding to the news, smoothing out seasonal demand fluctuation, improving customer relationships etc.

Promotion must be integrated into a firm’s strategic planning because all elements of the market mix -- product, price, place, and promotion -- must be coordinated in order for a promotion program to be successful.

Promotion is an attempt to 'Influence'. We design our promotional activities to inform, persuade, remind the market of the firm and its products and ultimately to influence consumers’ feelings, beliefs, and behavior. A successful promotion program should include all the communication tools that can deliver a message to a target audience.

For all promotion related support, contact Acme Events India a leading company dealing in promotions.

+91 998 000 4606.
+91 80 4110 6500.
+91 80 4112 6500.
Acme Events India.
.
Event Management Company Bangalore |Corporate Events | Conference | Product Launches | Brand Promotions | Team Building Events | Annual Days | Employee Engagement Events.

Contact for our clientele and case studies.

attrib - Member Since: Feb 2010
This is a small introduction about us. I have a team of 20 promoters. We are proficient in promoting different kinds of products. We have done various kinds of product promotions. We offer wide range of Services.

Our Services includes: providing product information, increasing store traffic, differentiating products, building a brand image, reminding current customers about product benefits and improving customer relationships etc.

We are solely dedicated towards product promotions and brand building activities for clients. The outcome of our promised dedication is Quality and Integrity.

Please contact:-

connectorissa - Member Since: Sep 2011
This is a small introduction about us. We have a team of 30 promoters all over Orissa and West bengal. We are proficient in promoting different kinds of brand promotional activities through street plays and Road shows, social marketing. We have done various kinds of brand product promotions. We offer wide range of Services.

Our Services includes: providing image building and brand promotional activities, concept development, communication solutions, reminding current customers about product benefits and improving customer relationships etc.

We are solely dedicated towards brand promotions and image building activities for clients. The outcome of our promised dedication is Quality and Integrity.

Kindly contact me over the email or telephone:-connectorissa@gmail.com

Ahmed Ashfaq - Member Since: May 2012
Quote:
Originally Posted by VARA View Post

Dear All,

Our company is planning for a product promotion activity/road shows/marketing activities to improve product awareness. please suggest me for the same.

Regards,
VARA.
Dear Vara
We are Gurgaon Base recruitment & Training Consultant and we have done events on Nation level you can branding of your product through our programmes.Detail of our programme given below
New Search Group (NSP) MEGA JOB FAIR Session 5th on 16th November in Association with NCCE College (Panipat) Thousands of Candidate’s (Fresher & Experience) comes from different locations of India. More than 50 CORPORATES are coming for hiring. We have various categories in SPONSERSHIP for this event which can be good platform for your BRANDING & YOU’RE PRODUCT AWARENESS among DELEGATES/CORPORATES/VISITIORS.
CATAGORIES IN SPONSERSHIP
• PLATINUM – INR 50,000 (which includes branding of SPONSER by placing their (2) Standee/BACK DROP/ (2)BANNERS/KIT) Note - 1 Complementary Guest from SPONSER to attend EVENT)
• GOLD – INR 25,000 (which includes branding of SPONSER by placing their (1) corporate standee/ (1)BANNERS/distribution of brochures/1 complementary Guest from SPONSER to attend EVENT)
• SILVER – INR – 15,000 (which includes SPONSER branding by their (1) corporate standee/distribution of brochures) Invitation to attend the event for SPONSERS.

All the SPONSERS will be awarded at the event and we have invited media to cover this event.

Program Details:

1. Welcome at NCCE College at 9:00 am on 16th Nov, 2013.
2. JOB FAIR on 16th Nov, 2013 (10:30 am to 7.00pm) at NCCE campus (PANIPAT).
Activities Cover:
A. Opening Ceremony.9:30
a. Lecture of Chief Guest-5 min (Why this type of event is necessary)
b.Lecture of Chair Person of the Programme-5 min (What are the of industries to participate in Job fair)
c.Lecture of Executive Director (NCCE College)-5 min (about their college)
d.Presentation of Business Associate (New Search Group)-5 min (Nature of Business & Achievements)
e.Momentos & Gifts to All Hr. Team & Guests/SPONSERS
f.Recruitment & Career Counseling for Second year Student 10:30 in the same conference hall & recruitment in rooms
g.Lunch to all Hr. team & Guests-13:30.
Closing Ceremony-7:00 pm
a.Distribute letter of intents/Offer letter to candidates
b.Distribute motivation certificate to Hr. teams
c.Distribute motivation certificate to Guests
d.Distribute motivation certificate to Volunteers’ & Faculties.
3. Networking Dinner for all corporate, College Faculties in Hotel/Guest House in Panipat at 08:00 pm-9:00
4. Night Stay in Hotel
5. Break Fast in Hotel on 17th (Sunday) at 8:00 am
6. Expert’s Talk by INDUSTRY Professionals from 9:00.00 hrs – 11:00.00hrs Topic for EXPERT’s Talk (Roaring Out of Recession) or RECESSION AND INDIAN MARKETS
7. Departure from PANIPAT to GURGAON 17th Nov, 2013 (12:00am)

Silent Features (ABOUT THIS JOB FAIR)

• Corporate from DELHI & upcountry locations i.e. AMBALA/SONEPAT/PANIPAT/CHANDIGARH/BADDI/PARWANOO will come.
• Good Platform for hiring FRESH TALENTED students without paying any HIRING CHARGES.
• Networking Platform for eminent HR professionals/Top Corporate entities of Northern Area.
• Career Counseling & Placement for students & unemployed youths.
• Free job placement for needful persons.
Tentative date of next event: 23rd December at Delhi

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