Market Potential

How find market size/market potential?

Hi friend,
This is an importent aspect of marketing since one has to do market research related to there industry product which can be business to consumer or business to business. Market potential is basically carried out to know the strength in the industry also to allocate the target to the sales force based on optium market research which normally includes the customer requirement , there expansion plans, investment etc. With optimum information sales manager knows the amount of investment a company is going to make for the coming years. Based on this authentic information a company can take steps.

for information u can call me at 9920550026 -------- Abhishek kashyap

hi abhishek m doing a project on market potential of holographic films.if u cn help me out den i wud b thankful 2 u.


regards
salil

Hi Salil,
Listen before goin for market potential analysis you need to initialy know on which products you are carrying out market potential and then go for it. I think in holographic itself polyster film, bopp film plain, bopp film plain sealable, and paper. market potentail is carried out by visiting to your customer or consumer site asking them questions about your products. Most important thing to note is market potential is very essential for the company , so it should be carried out seriously and effectively. Now biggest question arises that what you will be asking . you knw market potentail basically gives company position in the market by finding how many players are there in the holographic films market and finding who all are there customers. Now to know about company's future position u need to ask what are your future plans , investment, expansion plans, and accordingly u need to arrange data and handed over to marketing department thy will be deciding about allocating the targets to sales force ok .
thank u

__________________
Warm regards

Abhishek Kashyap
9920550026

Hi, Generally 'Market Size' and 'Market Potential' are the factors which can be done before pre-launch of a product. According to me, some of the important point which you should remember before starting your analysis:For Market Size (average)1) Prepare a list of needies / buyers 2) Who Buy3) Reasons behind their buying4) Average consumption of existing product (other brand but same category) in a 1 week/1 month/1 yearFor Market Potential1) If the competitors are existing in that particular market, then a) There average Sellings b) Offers c) Price Strategy d) Advert. Strategy2) Why people buy your product ? REASONS3) What is the profit margin to dealer/retailersHope this help you.Brijesh Namdev

Hi salil,

Did you get any information about Holographic Films, can you give me the list of companies then may be i can be of any help to you.

well ITC ltd, Chennai is also into Holographic Films !!!!!!!!

do reply back.

dear Monika,

if u could specify the "industry" it will be helpfull to Help u further. otherwise you will get only general " management gyan" Understanding the industry is Important, the methods will be different for each sector.. FMCG/CONSUMER DURABLES/IT/LIQUOR/GARMENTS ETC..

satish
9845195855