| hai friends, i am vignesh currently taking the project in consumer buyer behaviour in a soap manufacturing industry. I am confused with the objectives to be included. please suggest me with the same. it would be helpful for me to proceed further. mail me @ Thanks for the friends whomsoever is replying.  the basic objectives u can target are---------- 1.WHO BUYS? 2.HOW DO THEY BUY? 3.WHEN DO THEY BUY? 4.WHERE DO THEY BUY? 5.WHY DO THEY BUY? TRY 2 FOCUSS ON THESE QUESTIONS AND U CAN MAKE UR PROJECT. quote=sbv_007;2124]hai friends, i am vignesh currently taking the project in consumer buyer behaviour in a soap manufacturing industry. I am confused with the objectives to be included. please suggest me with the same. it would be helpful for me to proceed further. mail me @ Thanks for the friends whomsoever is replying. [/quote]May this help you outDo these things :1) Demographic Profiling (where to launch)2) Income Level of Individual3) Expenditure Feasibility on a particular brand4) Inspiring Factors, responsible for buying behaviour (means family, ads etc)5) Technical Details of the brandThanks Brijesh Namdevhai friends,i am vignesh currently taking the project in consumer buyer behaviour in a soap manufacturing industry. I am confused with the objectives to be included. please suggest me with the same. it would be helpful for me to proceed further.mail me @ . I am sorry TANVIGOYAL ... UPANSA's answer is fine, but should be merged with BRIJESHNAMDEV's reply because both would complete each other. Consumer-buying behaviour (CBB) depends on many factors, out of which the following are the most common: 1- The "Values" that the people at a certain place and time consider. and this one depends on : a- Politics b- Social and Relegious beleifs c- Economics d- Culture 2- The Demographic Profiling a- Age groups b- Sex Groups c- Families and SIngles d- Education 3- Economics: a- Distribution channels b- Income Groups c- Awareness and Media 4- Product: a- Presentation b- Need and need satisfaction c- Price d- Promotion All these factors and much more ... a long list ... should be taken into consideration when measuring or studying Consumers Buying Habits. Nabeel S. Al Wazzan Marketing & Sales Consultants www.memco-kwt.com Hi Studying Buyer behaviour includes- What motivates buyers? what induces him to buy? Why does he buy a specific brand & frm a specific shop/place? Why he switch frm one brand to another brand? apart frm that influence of Economics,Psychology & Sociology on buyer behaviour studies is also imp to know. By: Priyanka Mathur
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