i am no GURU, in this field but would like to share my thoughts...Since as you said its the brand Recognisition that you are trying to achieve and you want to have mind share on the awareness front......i personally feel that you should not go for FM, or any of the ATL plateform....rather try some small but effective things.

First identify your target segment, then plan to go further. You will find many oher effective ways to make your brand recognized.

you can register on on line call helps like that of 01122222222 (in delhi NCR), depending on your target customer you can go for other activities that will help your brand known to the trget base.........use of any mass media at this point of time is not suited cos of the investment it requirs and it might not be right to go for any promotional effort without research.