Excellent Presentation Slides on MARKETING STRATEGY

A marketing strategy outlines the manner in which the marketing mix is used to attract and satisfy the target market(s) and accomplish an organization's objectives. These presentation slides comprehensively cover key types of marketing strategy: from market strategy, product strategy, promotion strategy, to pricing strategy.

You can download this excellent presentation at : Powerpoint Slides on Marketing and Strategy

A marketing strategy outlines the manner in which the marketing mix is used to attract and satisfy the target market(s) and accomplish an organization's objectives. Specifically, marketing strategy is develop by considering the following factors :

Environment analysis and marketing research
Monitoring of external factors affecting success or failure, such as the economy and competition; solicitation of data to resolve specific marketing issues

Consumer analysis
Examination and evaluation of consumer characteristics, needs, and purchase processes

Product planning (including foods, services, and ideas)
Development and maintenance of products, product assortments, product positions, brands, packaging, and options, and deletion of old products

Distribution planning
Establishment of channel relations, physical distribution, inventory management, warehousing, transportation, allocation of goods, wholesaling, detailing

Promotion planning
Combination of advertising, publicity, personal selling, and sales promotion; also involves public relations and any other form of communication

Price planning
Outlines price ranges and levels, pricing techniques purchase terms, price adjustments, and the use of price as an active or passive factor

Well defined marketing strategy is a fundamental tool to win the competition.

In this global financial crisis, how does your company create and develop strategy?

Setting up and managing individual customer relationships can be broken up into four interrelated implementation tasks: 1) Identify customers. Relationships are only possible with individuals, not with markets, segments, or populations. Therefore, the first task in setting up a relationship is to identify, individually, the party at the other end of the relationship.

Have you developed marketing strategy to deal with current global financial crisis?

New product development can play a variety of roles in defining corporate strategy to gain competitive advantage. This variability makes the process of new product development subject to the emerging organizational issues of the day. In general, a long-run, focused, and ongoing strategic commitment to attractive market opportunities should define the role of new product development. New product development should be integrated into an organizations strategy and significantly contribute to its perpetual renewal.

All marketing strategy is built on STP : Segmentation, Targeting, and Positioning. A company discovers different needs and groups in the marketplace, targets those needs and groups that it can satisfy in a superior way, and then positions its offering so that the target market recognizes the company's distinctive offering and image.

The purpose in this phase is to understand customer perceptions and perspectives about your brand relative to the competition and opportunities for growth. This phase asks the following questions: a) Among current and target customers, what does our brand really stand for today? What are its strengths and weaknesses? How does our brand compare to competitive brands?

nice k+eep it up

The Porter generic strategy model examines two major marketing planning concepts and the alternatives available with each: competitive scope (broad target or narrow target) and competitive advantage (lower cost or differentiation). By combining the two concepts, the Porter model identifies these basic strategies: cost leadership, differentiation, and focus.