| Eric1871 Full member - Member Since: Apr 2007 Subject - Excellent Presentation Slides on MARKETING STRATEGY A marketing strategy outlines the manner in which the marketing mix is used to attract and satisfy the target market(s) and accomplish an organization's objectives. These presentation slides comprehensively cover key types of marketing strategy: from market strategy, product strategy, promotion strategy, to pricing strategy. You can download this excellent presentation at : Powerpoint Slides on Marketing and Strategy pradip_rang - Member Since: Sep 2009 Subject - Re: Excellent Presentation Slides on MARKETING STRATEGY very good ppt and information Eric1871 Full member - Member Since: Apr 2007 Subject - Re: Excellent Presentation Slides on MARKETING STRATEGY Pradip, hopr you can use the slides to develop a better your marketing strategy. Eric1871 Full member - Member Since: Apr 2007 Subject - Re: Excellent Presentation Slides on MARKETING STRATEGY The overall communications strategy employs advertising to tell potential customers about the product through radio, television, direct mail, and public print and personal selling to deploy a sales force to call on potential customers, urge them to buy, and take orders. Finally, pricing is an important element of any marketing program. The company must set the product prices that different classes of customers will pay and determine the margins or commissions to compensate agents, wholesalers, and retailers for moving the product to ultimate users. Eric1871 Full member - Member Since: Apr 2007 Subject - Re: Excellent Presentation Slides on MARKETING STRATEGY Benchmarking. Know how effective your talent efforts are today and continue to measure these efforts using the metrics outlined next to gauge your efforts over time. Are they working? Also, continuously benchmark internal and external talent. The grass is hardly as green on the other side as you want to believe. Still, knowing who is out there, what they are doing, and how your internal talent stacks up is an essential element of strategic talent planning. Zain Alvi - Member Since: Oct 2009 Subject - Re: Excellent Presentation Slides on MARKETING STRATEGY Hi, I cant find the link to download the slides. Zain Eric1871 Full member - Member Since: Apr 2007 Subject - Re: Excellent Presentation Slides on MARKETING STRATEGY All marketing strategy is built on STP : Segmentation, Targeting, and Positioning. A company discovers different needs and groups in the marketplace, targets those needs and groups that it can satisfy in a superior way, and then positions its offering so that the target market recognizes the company's distinctive offering and image. If a company does a poor job of positioning, the market will be confused as to what to expect. If a company does an excellent job of positioning, then it can work out the rest of its marketing planning and differentiation from its positioning strategy. Eric1871 Full member - Member Since: Apr 2007 Subject - Re: Excellent Presentation Slides on MARKETING STRATEGY The overall communications strategy employs advertising to tell potential customers about the product through radio, television, direct mail, and public print and personal selling to deploy a sales force to call on potential customers, urge them to buy, and take orders. Finally, pricing is an important element of any marketing program. The company must set the product prices that different classes of customers will pay and determine the margins or commissions to compensate agents, wholesalers, and retailers for moving the product to ultimate users. Eric1871 Full member - Member Since: Apr 2007 Subject - Re: Excellent Presentation Slides on MARKETING STRATEGY Strategic innovation can redefine potential customers; one example is Canon's pioneering focus in the 1970s on the development of photocopiers aimed at small businesses and home offices rather than large corporations. Strategic innovation also can reconceptualize delivered customer value, as in IBM's shift from selling hardware and software products to selling complete solutions in the 1990s. Or strategic innovation can redesign the end-to-end value chain architecture, as in Dell Computer's direct sales model, introduced in the 1980s. Eric1871 Full member - Member Since: Apr 2007 Subject - Re: Excellent Presentation Slides on MARKETING STRATEGY All marketing strategy is built on STP : Segmentation, Targeting, and Positioning. A company discovers different needs and groups in the marketplace, targets those needs and groups that it can satisfy in a superior way, and then positions its offering so that the target market recognizes the company's distinctive offering and image.
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