| Oscar Murphy International have many projects for students of Psychology. YOu may pls contact Oscar Murphy International - Help Empower Life Potential and The Assessment World Well, first of all, as i understand everthing revolves around product of the company, where it is targeted (place), to whom it is targeted( types of customers) etc. They are various vehicles of medium to reach out to customers like print, out-of-home advertising, radio, television, internet . First of all you have to understand the product in and out. Then, be clear of why the advertisement is carried for the product?. This can be seen in respect of branding, increasing sales, or surviving the competition etc. For, e.g: If a new bike like Pulsar 220 has to be launched, then, choosing only radio as a meduim can't help you. A bike like pulsar which rushes adrelin in you needs advertisement that brings it on the top of a youngster or speedsters mind. It is also important to note the time of advertising, the number of time it have to keep hitting the customers mind. Therefore, you have to understand or research how much time people allocate to these mediums in different geographies of nation, region, state, city etc. Media planning is therefore important now-a-days. Say for example, * Of 100 Rs. you have for advertisement, you would want to spend them wisely, therefore, 1). Radio - 10 Rs. 2). Print - 25 Rs. 3). T.V - 55 Rs. 4). OOH - 10 Rs. However, one who is creative takes top position. one who has money will keep on investing, one who doesn't have look for option, and one who is wise values all the three. Hope this small article would help you.
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