KRA / KPI's for Sales Deparrment - customer loyalty.. CiteSales

BSRao Started The Discussion:

Hi There,

Would anybody know what the KPI's and KRA's should be for a Sales department in general and the Sales Manager and Key Account Manager in a Garment Manufacturing firm should be? Am looking for the same urgently.


din2704 -  Member Since: Jul 2007
Dear Mr BS Rao,

Please visit Welcome to KPI Library | KPI Library

On this website you will get KPI for all departments and not just for Sales Department. You will get KPIs related to garment industry as well.


Dinesh V Divekar
Management Training Consultant
Bangalore - 560 094
Mob: +91 9900155394

sandavinea -  Member Since: Jan 2009
Sales KPI include KPIs of sales rep, sales contact by telephone, shops and supermarkets management, customer loyalty, customer care etc. Source:

eabgrp -  Member Since: Mar 2010
Hi BS Rao, contains a user friendly library of well-documented performance measures. At the moment it lists over 3000 KPI examples, grouped in 73 functional areas, as well as 83 industries and sub-categories.

KPI examples for Sales area are available on this page: Sales and customer service KPIs They include:

% Sales invoices issued on time
# Complaints
$ Cost per call

In addition to examples of performance measures, also contains a catalogue of performance reports that illustrate the use of KPIs in practice.

Examples of such reports for Sales area are available on: Sales and customer service KPIs in practice

The website is updated daily with new content, so check it from time to time for additional content.

Please note that while examples of performance measures are useful to inform decisions, each performance measure needs to be selected and customized based on the objectives and priorities of each organisation.

Best regards,
Ophenia Liang


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