Television advertisements appear between shows, but also interrupt the shows at intervals. This method of screening advertisements is intended to capture or grab the attention of the audience, keeping the viewers focused on the television show so that they will not want to change the channel; instead, they will (hopefully) watch the advertisements while waiting for the next segment of the show. However, remote controls have now made it easier for audiences to "tune out" advertisements simply by allowing them to turn down the volume or even switch channels when the advertisement comes on. In addition, Television recording mechanisms such as DVR and TiVo have also allowed viewers to skip advertising completely during television programming.
So do you feel it is good advertisement medium?
