| Hi friends My name is Aravind i am doing my first year MBA. I am very much interested in taking marketing as my elective. Although i am clear about my decision but still my idea is a wague one. I would like to know what are the various sub-fields in marketing for example selling and distribution, crm etc. i would also like to know what are the hottest buzzing sectors in the marketing field. Please help me by explaining whatever you know. Please do send in your contributions to <aravind.psgim@gmail.com> regards Aravind.S marketing subfields *Marketing Concept. *Importance of Marketing to Strategic Management and the Organization Success. * strategic marketing management *Understanding the Marketing and Competitors. * marketing research. *market forecast. *The importance of knowing Buyer Behavior. *consumer behavior *organizational buyer behavior. *Marketing Strategy *Strategic market Planning *Market Development. *marketing environments *marketing strategies * marketing planning. *TRADE MARKETING MANAGEMENT *Marketing Plan. *developing a marketing plan. *executing/implementing a marketing plan. *market segmentation *market targeting. *market positioning. *product marketing *Channel marketing *New Product Development & Strategy. *new product development process. *new product commercialization. *Product Pricing Considerations and Approaches. *pricing principles. *pricing strategy *Marketing Logistics *marketing channels. *physical distribution. *Marketing Decision Making *Marketing Mix. *promotions *selling *publicity *online marketing *direct marketing. *marketing communication *branding *advertising *telemarketing *test marketing *product planning *sales development *sales planning *sales organization *trade marketing *merchandising *retail marketing *customer servicing *SELF SERVICE MARKETING ====================================== AS PER YOUR COMMENTS ABOUT ''HOTTEST BUZZING'' FIELDS IN MARKETING IN ''INDIA'' ARE *PRODUCT MARKETING *RETAIL MARKETING *TRADE MARKETING *SUPPLY CHAIN MANAGEMENT *BRAND MANAGEMENT *MERCHANDISE MANAGEMENT *CUSTOMER SERVICE MANAGEMENT *SELF SERVICE MARKETING hope this is useful to you regards LEO LINGHAM Dear Arvind, Please Find the various sub fields of Marketing: SALES MANAGEMENT ADVERTISING & CORPORATE COMMUNICATION UNDERSTANDING CONSUMER BEHAVIOUR MARKET RESEARCH & FORECASTING STRATEGIC MARKETING MARKETING WARFARE PRICING THE PRODUCT DISTRIBUTION MANAGEMENT CRM SERVICES MARKETING INDUSTRIAL MARKETING PHARMA MARKETING SOCIAL MARKETING RURAL MARKETING GLOBAL MARKETING FINANCIAL SERVICES MARKETING Dear Arvind , If You want to make your carrier kindly make sure your are clear in your mind what is your GOAL in your carrier . You can start your carrier with Services Industries to make it big. SERVICES INDUSTRIES ARE AS FOLLOWS: BANKS INSURANCE RETAIL HOSPITALITY CONSULTING KPO IT ENABLED SERVICES IT SERVICES. The Best Option Currently is Retail which is at Nascent stage and would grow more than any industry in the coming years. You can also Look at Insurance & Bank in order to get into Consulting Latter. If you get a Break in McKensy, BCG, Accenture,KSA , Bain & Co., Delloitte or IBM Business Services , it would the best to start with. All the Best and Remember Marketing is Just COMMON SENSE which is very UNCOMMON. ABHAY Hi Arvind, You seem to have got quite a number of very useful replies. Now if you would like to try your skills on "PRODUCT MARKETING" thro concept selling, just send me a mail. I am at Erode and may be able to help you to get a practical exposure. S.N.RAAJA Director (H.R. & Marketing) M/s Hashprompt group of companies Quote:
DIRECT SALES I WILL GIVE YOU SOME OUTLINE OF THE PROCESS, HOW YOU WILL SELL TO A CUSTOMER. STAGE 1 --ESTABLISHING YOURSELF -how you will introduce yourself to the customer. -how you will approach the customer -how you will create interest for the customer -how you will grab the attention of the customer -how you will establish rapport with the customers STAGE 2 --DEVELOPING CUSTOMER NEEDS -how you will you profile the customer -how you will define the needs of the customer -how you will probe the customers -how you will determine the customer needs STAGE 3 --PROPOSING YOUR PRODUCT AS SOLUTION -how you will advocate your solution -how you will recommend your products as a solution -how you will sell benefits of your products -how you will motivate the customer to make a decision in your favour STAGE 4 --HANDLING OBJECTIONS -how you will manage cutomer resistance -how you will handle the customer objections STAGE 5 - CLOSE THE SALES -how you will seek customer commitment -how you will help the customer to close the sale. -how you will take the order. ================================================== ===== ================================================== ======= Telesales Agenda Professional telephone techniques. Projecting a professional image; making effective outgoing calls; building rapport; voice presentation skills; creating good first impressions on both internal and external calls. ---------------------------------------------------------------------------------------------------------- Why customers buy. Customer transition and the psychology of buying; how to match sales with customer needs and wants; creating powerful ‘attention-getters’ designed specifically to improve the positioning of your products and organisation with the customer. ------------------------------------------------------------------------------------ Opening the call. How to create impact and capture the customers interest in the first few vital seconds of the call. Developing high impact statements and questions that keep you in control and make the customer want to listen to you. --------------------------------------------------------------------------------------- Questioning techniques and need finding. Using open and closed questions to uncover real customer needs. Using questions to discover problems and create value in solutions provided by your product. Active listening techniques; hearing the whole picture. Paraphrasing and summarising needs as a transition to selling the benefits of your product. ----------------------------------------------------------------------------------------------- Benefit selling. Adding value to your product; how to present both known and unknown benefits. ---------------------------------------------------------------------------------- Closing skills. Watch for Buying Signals. Closing with confidence and recognising when to close the client . ------------------------------------------------------------------------------- Handling objections. Understanding the types of objection; dealing with objections effectively; overcoming the gate-keeper; keeping control during a call. Selling value. How to increase the 'average value' of each order by selling the value that matches customer needs Cross Selling ================================================== =========== Manage Post-Call Activities * Keeping records and promises * Meeting deadlines * Managing the Customer Relationship ================================================== ========= regards LEO LINGHAM Quote:
1)marketing statergy you should know 2)relevant aspects 3)goal 4)principles of marketing 5)and the most important factor is planning if your sucessful in tht u reach the sky
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