| purnendu - Member Since: Nov 2005 Subject - question set on market research for INSURANCE Thread Topic Post dear all, i am doing a project on market research of customers satisfaction in bajaj allianz, can anybody help me out on what kind of questions i should prepare for this. advance thank you, purnendu shailendrasinghnegi - Member Since: May 2006 Subject - Re: question set on market research for INSURANCE Dear Purendu I think for this project you should follow the following pattern 1. set the objective 2. based on each of the objective a set of question will be required to be prepared say for example My objectives are 1. Understand the brand awareness of bajaj allianz then the question would be a. Have you ever invested in insurance Yes / No b. If yes then pl name three companies in insurance sector that comes to your mind c. If bajaj allianz is there, then which products does bajaj allianz offer list d. Have you bought any of its products if yes and so on.............................
|
|
