| Public relations (PR) deals with influencing public opinion, through the presentation of a client's image, message, or product. Public relations agents or "officials," most often called "executives," deliver info to the media or directly to the public to convey messages toward wider audiences, or to specific demographic segments within the public, called "target audiences." Because similar opinions tend to be shared by a group of people rather than an entire society, research may be conducted to determine a range of things such as target audiences, appeal, as well as strategies for coordinated message presentation. PR may target different audiences with different messages to achieve an overall goal. Public Relations sets out to effect widespread opinion and behavior changes. www.wikipedia.org
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