May this help you outDo these things :1) Demographic Profiling (where to launch)2) Income Level of Individual3) Expenditure Feasibility on a particular brand4) Inspiring Factors, responsible for buying behaviour (means family, ads etc)5) Technical Details of the brandThanks Brijesh Namdevhai friends,i am vignesh currently taking the project in consumer buyer behaviour in a soap manufacturing industry. I am confused with the objectives to be included. please suggest me with the same. it would be helpful for me to proceed further.mail me @ .