| Dear seniors, Can anyone help me in understanding of tracking/mapping an executive performing only Marketing related job functions and not involved in any sort of Sales related activities, i.e. she only promotes the products to the customers and checks for the availability of the products at nearby POS but doesn't book orders as per her JDs. Please also let me know how to evaluate individuals performance in a pool territory having only 1 - 2 distributors while having 4-5 team members, without doing any product selection. Pl help, its urgent sir. Thanks n Rgds. BOB  Thaks Gurdeep, but in fact I wish to know her contribution in the sales generated because she is also backed by some other Mktg Executives and some Sales Executives and if all 5 put their efforts together to a certain outcome and everybody is taking the credit of that, then how I can analyse who has contributed how much? Pl suggest. Bob I agree that performance in certain profiles is difficult to measure. In your case i am sure she must have a budget. I suggest you calculate the return she has earned on her budget, in terms of sales. Other measures could be number of services rendered to POS, satisfaction measures of channel members regarding the promotional activities, number of complaints regarding stocks etc. Though these measures may not be accurate they will surely indicate if she is effective or not.
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