| hello friends ,please give me your views on this case study NRI Associates would like to enter into the Indian educational testing market (Conduct of entrance exam).They believe that with increasing levels of education and growth in the economy such a business should have good prospects. Beyond this they have very little idea about the Indian educational ‘testing Market’. They have approached you to advise them about the following: (i)Which segments of Educational testing market in India is ready for exploitation now (ii) What are the demands from each of the above market segments? (iii) Who are the key decision makers in each of the above market segments? (iv) What are the current alternatives being used by the potential customers from each segment QUESTIONS 1. Prepare a suitable Marketing Research proposal for NRI Associates 2. Design a suitable questionnaire for the above Research. ***********
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