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Old 08-04-2006, 02:09 AM
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leolingham2000 leolingham2000 is offline
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Join Date: Apr 2005
Location: AUSTRALIA
Posts: 46
Default Re: marketing gurus please help me

marketing subfields

*Marketing Concept.
*Importance of Marketing to Strategic Management and the
Organization Success.
* strategic marketing management
*Understanding the Marketing and Competitors.
* marketing research.
*market forecast.
*The importance of knowing Buyer Behavior.
*consumer behavior
*organizational buyer behavior.
*Marketing Strategy
*Strategic market Planning
*Market Development.
*marketing environments
*marketing strategies
* marketing planning.
*TRADE MARKETING MANAGEMENT
*Marketing Plan.
*developing a marketing plan.
*executing/implementing a marketing plan.
*market segmentation
*market targeting.
*market positioning.
*product marketing
*Channel marketing
*New Product Development & Strategy.
*new product development process.
*new product commercialization.
*Product Pricing Considerations and Approaches.
*pricing principles.
*pricing strategy
*Marketing Logistics
*marketing channels.
*physical distribution.
*Marketing Decision Making
*Marketing Mix.
*promotions
*selling
*publicity
*online marketing
*direct marketing.
*marketing communication
*branding
*advertising
*telemarketing
*test marketing
*product planning
*sales development
*sales planning
*sales organization
*trade marketing
*merchandising
*retail marketing
*customer servicing
*SELF SERVICE MARKETING

======================================
AS PER YOUR COMMENTS ABOUT ''HOTTEST BUZZING''
FIELDS IN MARKETING IN ''INDIA'' ARE

*PRODUCT MARKETING

*RETAIL MARKETING

*TRADE MARKETING

*SUPPLY CHAIN MANAGEMENT

*BRAND MANAGEMENT

*MERCHANDISE MANAGEMENT

*CUSTOMER SERVICE MANAGEMENT

*SELF SERVICE MARKETING


hope this is useful to you

regards

LEO LINGHAM
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LEO LINGHAM

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