| vsramarao6 Full member - Member Since: Mar 2010 Subject - Developing an appropriate Marketing strategy The retail marketing mix is used to develop an appropriate marketing strategy for the store, depending on the target market to be serviced. Markets are large and varied and so are the needs of the customers. The marketing strategy evolved as a result of segmentation targeting and positioning has come to be known as STP marketing and serves as the starting point for creating an effective promotion strategy. India as a retail markets, is complex and diverse in nature. The STP approach is largely relevant in such market as no product or retailer can appeal to all segments. A retailer needs to keep in mind that he cannot be everything to everybody. CONTACT BRANDO COMMUNICATIONS FOR MARKETING SOLUTIONS Brand Launches, Events & Promotion Retail Activations, Brand Visibility, Leaf lets, Broachers, Banners, Posters Danglers, Retail Stands, Standees, Shop Front Displays, Paper Inserts Float (Road Shows) ATL & BTL Activities BRANDO COMMUNICATIONS ABHISHEK 9620277220 Road Shows, Exhibitions, Conferences, Dealer Meet, Contests, Events
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