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U&R Head

pooja_K Contributing Member - Member Since: Dec 2009
Subject - U&R Head
U&R Head for Uninor at Uninor, in Chennai

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U&R Head for Uninor at Chennai - Uninor - Chennai :: JobsByRef.com

Job Description:

Incremental Revenues through Cross Sell Upsell and reducing Churn as per agreed AOP
Business Monitoring & Trending using Reporting and Management Dashboarding
Developing Hub/circle specific pro-active Insights into 'Consumer Behaviour' using BI, CRM & Campaign Management. These insights may be cutting across all Marketing verticals and could be in the form of static high-level analysis or towards a new product Idea or a revenue enhancement approach or a follow-up analysis post a new launch.
To ensure higher up sell efficiency with sharper targeting, faster campaign creation and execution allowing higher throughput / time saving and systematic tracking of campaigns enabling precise customer profiling and improved target selection
Hub Business SPOC for all National Initiatives pertaining to BI & Campaign Management platform/capability development, Functionality/platform rollout, Circle user Training, Operational consistency etc
Customer Retention and maximise 'Customer Life Cycle Value

Also, CSD policy strategising including service marketing, Campaign management and retention execution is CRM responsibility however backend and Service marketing execution would remain CSD responsibility

Job Responsibilities:

Grow revenue from usage of All Products
Retention of the customer base through a stronger value proposition
Maintain a healthy product mix to ensure target achievement on financial KPIs & manage price ratio
Periodic analysis of behavior of customer usage in varied segments of the market
Forecasting Gross Subscribers, Grace & Churn, Revenue for the preparation Annual Operating Principles
Managing the pricing approval process
Monitoring daily MoUs (Outgoing / Incoming) different components - Local, STD and ISD usage
Periodic root cause analysis of increase or decrease in usage to ascertain the cause of movement and to understand the customer behavior
Daily Tracking of Prepaid Revenue – decrement & processing fees
Database management , PPTs and Analysis for entire TN Cicle AON Wise, Hub Wise analysis for Post Paid and Pre -Paid retentions
MIS & Analytics. Revenue reports and circle analysis

Job Skills:

Grace Management, Zero Decrement, LTV & Non-LTV, MOU, Potential Churn,New Plans, STV, Top-Ups, Value Vouchers, Profiling of the Customers, ARPU, OGRR, ARR and Total Revenue Management

Job Function : Marketing
Industry : Telecom Services
Role : Sr.Mgr/Mgr
Job Type : Full Time
Qualification : Graduate + PG Marketing Management(desireable)
Experience : 10 - 15(Yrs)
Telecommute : No
Green job : No

Posted company description :
Kelsa Placement services is the placement division of Kelsa Info Comm Services. Our customers in IT, ITES, Manufacturing, Automobile, Engineering and aviation companies

Apply Link:
U&R Head for Uninor at Chennai - Uninor - Chennai :: JobsByRef.com
or
U&R Head for Uninor at Chennai - Uninor - Chennai :: JobsByRef.com
viktorisa - Member Since: Nov 2011
Subject - Re: U&R Head
Hi

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Rgs

 


Topic Categories >> marketing management ° service marketing ° consumer behaviour °

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