hrms.sam - Member Since: Oct 2010 Subject - Required - Head PR, Gurgaon
Role Title: Head – PR (Manager/Sr Manager) Reporting to: Head – Marketing Communications
Business Unit: Corporate Location: Gurgaon Department / Section: Marketing / Brand/ Marcom
A. ROLE & CONTEXT
Purpose: Public relations (PR) is about managing reputation. The PR Manager’s job is responsible to gain understanding and support for organization as well as to influence market opinion and customer behavior in favor of the organizational objectives. PR Manager should be adept in using all forms of media and communication to build, maintain and manage the reputation of organization ranging from public bodies or services to businesses and voluntary organizations. She/ He is required to communicate key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between the organization and target audience. PR Manager is supposed to monitor publicity and conduct research to find out the concerns and expectations of the organization’s stakeholders and subsequently report and explain the findings to the management.
B. ROLE ACCOUNTABILITIES
Planning, developing and implementing PR strategies;
Liaising with colleagues and key spokespeople;
Liaising with and answering enquiries from media, individuals and other organizations
Researching, writing and distributing press releases to targeted media
Collating and analyzing media coverage
Writing and editing case studies, speeches, articles and annual reports for media
Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs
Devising and coordinating photo opportunities for senior management
Organizing events including press conferences, exhibitions, open days and press tours;
Maintaining and updating information on the organization’s website related to media;
Sourcing and managing speaking and sponsorship opportunities;
Commissioning market research;
Fostering community relations through events such as open days and through involvement in community initiatives;
Managing the PR aspect of a potential crisis situation
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