Receive an e-mail can be easy. Make sure you have permission to start sending the information before putting them into your mailing list. Once you have their permission to opt-in, a good way to get people to "opt-out or put in your spam folder is a hard sell to begin immediately. Having the ability to send e-mail is a very personnel. When you have a link you want your readers to see it. Not just set it once. Put it two or more times, depending on the length of your message.
