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Trade Schemes for fmcg product

Jahid Khan - Member Since: Jan 2011
Subject - Trade Schemes for fmcg product
Hi!

I am planning to run a trade scheme for fmcg prodct. So, I would like to get idea on any innovative scheming structure if you have applied or if you know, so that though the scheme is designed in low budget still remains very attractive for the retail or wholesale trade of the FMCG industry.
Detail of any innivative scheme run by you would also help me in designing my input.

Regards,
Jahid
Sharad4952 Contributing Member - Member Since: Nov 2009
Subject - Re: Trade Schemes for fmcg product
No answer to vaugh question.
sanjeevraaj - Member Since: Jan 2011
Subject - Re: Trade Schemes for fmcg product
Please specify the product for me give my suggestion.Normally Quantity Purchase Scheme (QPS) for a fixed duration say ... for a quarter should attract trade and will also help in roping in the participants for a longer duration in the scheme. The purchase made is recorded in a card a copy of the same is maintained at the participant's level also for party to keep their of achievement . To bring in more consistency in sales participants beating monthly target and also the quarter's target should be given additional incentive.

I can input more once I know the product want to sell ...............
Jahid Khan - Member Since: Jan 2011
Subject - Re: Trade Schemes for fmcg product
Thanks Sanjeev,

I have already implemented the normal QPS where additional discount was given on achievement of the target, now i am planning for more innovative ideas, which will lure the retail trade and increase participation. The product in which I am planning the scheme is biscuits and chips.
navya10291 - Member Since: Apr 2012
Subject - Re: Trade Schemes for fmcg product
Hi, Am a mba student, recently doing a project in sales and distribution for ITC ltd. I just happen to see your post regarding loyalty schemes for retailers. I was wondering if you could suggest me something as am suppose to formulate a loyalty retail scheme for bingo. Its pitted against Fritolays hence the scheme should be a powerful one. Thanks. do let me know if you have any suggestions

 


Topic Categories >> incentive ° mba student ° retail scheme °

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