| SF3000, THESE ARE THE VARIOUS MARKETING ACTIVITIES CARRIED OUT BY ORGANIZATIONS. YOU SHOULD PICK THE ONES THAT YOU ARE MOST COMFORTABLE WITH AND CARRY OUT A PROJECT ASSIGNMENT THAT YOU CAN CARRY OUT SUCCESSFULLY. EXAMPLES LISTED BELOW. THE MARKETING ACTIVITIES COULD INCLUDE --------------------------------------------------------------------------------- * strategic marketing activity [WHAT IS THE EFFECTIVENESS OF THE STRATEGIC MARKETING ?] ------------------------------------------------------------------------------------- * marketing research activity [WHAT ARE THE VARIOUS MARKETING RESEARCH CARRIED OUT PRIMARY/SECONDARY -- HOW IT IS UTILIZED] --------------------------------------------------------------------------------------- *market forecasting activity --------------------------------------------------------------------------------------------- *consumer behavior identification activity [WHAT ARE THE VARIOUS CONSUMER RESEARCH CARRIED OUT PRIMARY/SECONDARY -- HOW IT IS UTILIZED IN PRODUCT DEVELOMENT ?] -------------------------------------------------------------------------------------------------- *organizational buyer behavior indentification activity -------------------------------------------------------------------------------------------------------- *New Product Development activity [ CONDUCT A DETAILED STUDY OF HOW A NEW PRODUCT IS PLANNED/DEVELOPED --FROM CONCEPT TO COMMERCIALIZATION ?] ------------------------------------------------------------------------------------------------------------ *new product commercialization activity *test marketing activity *product planning activity *Product Pricing activity *Marketing Strategy development activity *Market Development activity *marketing environments analysis actiivty ------------------------------------------------------------------------------------------------------------------ * marketing planning activity [ CONDUCT A DETAILED STUDY OF HOW MARKET PLANNING IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?] -------------------------------------------------------------------------------------------------------------- *market segmentation activity *market targeting activity *market positioning activity *product marketing activity *Channel marketing activity *Marketing Logistics development activity *physical distribution planning activity ------------------------------------------------------------------------------------ *Marketing Mix planning activity [CONDUCT A DETAILED STUDY OF HOW MARKETING MIX PLANNING IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?] ----------------------------------------------------------------------------------------- *promotions plannings activity ---------------------------------------------------------------------------------------- *sales planning activity [CONDUCT A DETAILED STUDY OF HOW SALES PLANNING IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?] ------------------------------------------------------------------------------------------- *publicity programming activity *TRADE MARKETING activity *online marketing activity *direct marketing activity ---------------------------------------------------------------------------------------------------- *marketing communication activity [ WHAT ARE THE VARIOUS MARKETING COMMUNICATIONS USED -ITS METHODS/ BENEFITS/ IMPACT ON THE BUSINESS ------------------------------------------------------------------------------------------------ *branding activity [CONDUCT A DETAILED STUDY OF HOW THE ORGANIZATION DEVELOPS ITS BRAND --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?] ------------------------------------------------------------------------------------------------- *advertising activity *telemarketing activity --------------------------------------------------------------------------------------------------- *MARKETING AUDITING ACTIVITY [CONDUCT A DETAILED STUDY OF HOW MARKETING AUDIT IS CARRIED /DEVELOPED -- ITS EFFECTIVENESS ?] ---------------------------------------------------------------------------------------------- *sales development activity *sales organization development activity *merchandising activity *retail marketing activity *customer servicing activity ================================================== REGARDS LEO LINGHAM
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