kingshukghoshContributing Member - Member Since: Apr 2011 Subject - Marketing -- Ahead of time!!
Do you think you have product/service which is ahead of time?
How do you plan to market it?
How do uncover/portray the need/pain of future to you prospects?
Big challenge of marketers is to make the target audience feel about their requirement/problem. Except “Rooti, Kapra & Makan”, 90% of people don not feel or foresee their problem of future.
Here are some ways to make them see and feel the future (marketer turned astrologer!!).
This is where rosy words go to sleep and numbers open their account.
Pull out your facts and figures … throw away the poems…
Now think about promoting an umbrella today…..by forecasting the bad weather tomorrow…
Compare Past-Present => compare present- future.
“Statistics” is the keyword. Think about super computer giving weather forecast base on data feed on it.
Key Ingredients: market trends, statistics, consumption trends, consumer behavior, market research papers and demographics.
** For marketers only: You can “camouflage” through words, but not through numbers (they are naked!!). The keyword here is “Manipulation” towards a goal.
For any help regarding marketing, marketing strategy, lead generation, market research, please contact me at
Kingshuk Ghosh.
Consultant: Market Research, Analysis & Lead Generation.
Jeetendar Jain - Member Since: Jan 2011 Subject - Re: Marketing -- Ahead of time!!
Hi how much do u charge???
kingshukghoshContributing Member - Member Since: Apr 2011 Subject - Hi Jeetendar Jain
Did not get you question. Charge for what? it is strategic write-up for a product/ service which is ahead of time.
Anyway, i did not get your reply regarding your databank query. Are you serious about that?
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