From "ashutosh" : hi........... friends i am an MBA working with a nationalised bank i wantn to about the problem regarding the third party products like the mutual funds, and the LIC policies given by the bank
23rd June 2007 From India , Faridabad

IN BANKS OR ANY SIMILAR INSTITUTIONS,
THE THIRD PARTY PRODUCTS OFTEN FACES THE FOLLOWING
-TELLERS HAVE NO INTEREST
-TELLERS HAVE NO LOYALTY
-FRONTLINE MANAGERS DON'T FEEL ACCOUNTABLE TO THE RESULTS.
[ THE QUESTION IS -- WHAT IS THERE IN FOR ME ???? ]
-MARKETING DEPARTMENT IN THE BANKS HAVE NO OBLIGATIONS
TO PUSH THE PRODUCTS AT THE COUNTER ???
ETC ETC
THERE ARE LOTS OF NEGATIVES FLOATING IN THE OPERATION.
================================================== ======
THIS CAN BE OVERCOME BY THE FOLLOWING APPROACH
-the third party must workout a joint promotion with the bank's marketing department
and share the cost.
-the third party must train the bank tellers in product knowledge of their products.
-the third party must offer the ''CBT'' TRAINING FOR THE BANK STAFF.
-THERE MUST BE REFRESHER COURSES.
-there must be a incentive system --payable on quarterly on sales turnover
of these products .
-there must a joint review of the performance/ action plan.
regards
LEO LINGHAM
23rd June 2007 From India , Mumbai

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