hi........... friends i am an MBA working with a nationalised bank i wantn to about the problem regarding the third party products like the mutual funds, and the LIC policies given by the bank
THE THIRD PARTY PRODUCTS OFTEN FACES THE FOLLOWING
-TELLERS HAVE NO INTEREST
-TELLERS HAVE NO LOYALTY
-FRONTLINE MANAGERS DON'T FEEL ACCOUNTABLE TO THE RESULTS.
[ THE QUESTION IS -- WHAT IS THERE IN FOR ME ???? ]
-MARKETING DEPARTMENT IN THE BANKS HAVE NO OBLIGATIONS
TO PUSH THE PRODUCTS AT THE COUNTER ???
THERE ARE LOTS OF NEGATIVES FLOATING IN THE OPERATION.
THIS CAN BE OVERCOME BY THE FOLLOWING APPROACH
-the third party must workout a joint promotion with the bank's marketing department
and share the cost.
-the third party must train the bank tellers in product knowledge of their products.
-the third party must offer the ''CBT'' TRAINING FOR THE BANK STAFF.
-THERE MUST BE REFRESHER COURSES.
-there must be a incentive system --payable on quarterly on sales turnover
of these products .
-there must a joint review of the performance/ action plan.
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