MARKETING AND SELLING
MARKETING is the management process of
-determining the needs of the consumers
-developing the products/services to match the co nsumer needs
-creating the awareness/ persuading the consumers
-providing the mechanism to take the product to the place
where the consumers can buy the product/service
-satisfy the consumer needs.
SALES is the process of physically
-transferring the feelings/ benefits of the product/service to
-persuading / creating satisfaction for the consumers
-exchanging the product/service for a sum of money.
MARKETING HAS A NUMBER OF ELEMENTS, WHICH MAKES UP
-product consumer testing
HENCE SALES IS ONE OF THE ELEMENTS OF MARKETING.
maybe to put it in a short simple manner ...
MARKETING is the CAUSE
SALES is the (desired) Effect !!
All your Marketing efforts are directied towards making the Sale !!
(I know it is too simple a manner to wexplain but i guess it helps in understanding the basics .... corect me if i wrong Leo Sir)
... shoOOonya ...
Find some more inputs on your Question.
Definition:Marketing is a social and managerial process by which by which individuals andgroups obtain what they need and want through creating and exchanging products and valuewith each other.
Marketing means working with markets to bring about exchages for the purpose of satisfying human needs and wants.
x Search for buyers;
x Identify their needs;
x Design good products;
x Promote them;
x Store and deliver these products; and
x Set prices for them.
Activities such as product development, research, communication, distribution, pricing and service are core marketing activities.
Income received for goods and services over some given period of time.
So sales is a prcess which is included in the process of Marketing. But marketing starts well before than Sales.
In nutshell : Marketing is chain of activities and Sales is a single activity in the chain of Marketing.
Hope this helps u...
Away from the formal definitions and characteristics of both Marketing & Sales, and to put it in simple words let's give an example of what is the difference between both.
You have the money, and have the intention to do some sort of business still you do not which. What you will do first??
You will go out to the market, check what people like, but is rare or scarce. What type of business is mostly required or highly active? You will then study what people would pay against that service or product, what would be your cost to have it ready for them.
Or, starting backwards; you have the product in hand, you need to study where, and when to sell it. Then you will go out to the market study the population and their purchasing habits, back to office start thinking how you should create the awareness about your product or service and how to create the need.
Accordingly; you plan your production costs, set your forecasts and budgeting, your media campaigns and sales targets. That’s marketing, and that is in simple words how we define the core of every successful business; “Marketing”.
Now the second stage or the execution stage is the Sales’ role. People who work by the marketing plan, set their own sales strategies and live outside on four wheels are the sales force of every successful company. The salesman role starts from behind his desk, preparing his planner, contact lists and leads, sales tools (catalogues, samples, brochures etc…) arrange his own meetings and plot his call-cycle.
Outside the office the salesman represents his firm, his main role is to execute the plan and achieve the targets set by marketing people. Entry, Introductory and closure are skills created within the sales person and could be developed by practice.
But “marketing” role does not halt at the points mentioned above. The reports coming from the market and sales force should be monitored and input into their data in way immediate decisions of continuing or deviate the plans execution should be taken.
So as we conclude from above; Marketing is different than Sales, but both complete each other. To put that in different expression; Marketing is the brain and Sales is the hand, both are essential parts of the body.
I completely agree with all the members .... Leo - what a fine way of explaination, Anu too explained it nicely and 'short a sweet', Shoonya too did it well, in fact i too learned more about the difference.
I came across this question many a times - and used to give a lenghty explaiantion, because it needed. However, Leo and Anu did all that very beautifully . And when i had to explain in short, i simply said -
' MARKETING is all that process to SELL - whereas SALES is mere SELLING ' ( MARKETING IS THE PROCESS and SALES IS THE ACT ).
All experts may please correct me at the wrong places. ur valuable comments are invited.
Thanks & Regards,
Marketing is the art of SELLING the HOPE, while sales is the art of SELLING the PRODUCT
Selling the hope that if you buy that product, your needs and values will be satisfied.
Selling the Product which you have been looking for and which Marketing sold you the Hope that if you buy it all your needs and values will be satisfied
There is a difference between Marketing & Sales, which many organizations overlook and therefore fail.
Marketing and sales functions are diverse yet very interdependent. Typically “sales” cannot exceed revenue objectives without an effective marketing planning and support,and “marketing” directives ultimately becomes useless without sales to implement the plan.
In a general sense, marketing is more theoretic than sales, focused on purchase causality and is more prescriptive in purpose than descriptive. Marketing involves micro and macro market analysis focused on strategic intentions where sales is driven more by tactical challenges and customer relations.
Marketing process is broad and normally includes all of the following:
To sum it and make it short:
"Marketing is everything that you do to reach and persuade prospects."
"The sales process is everything that you do to close the sale and get a signed agreement or contract."
Both are necessities to the success of a business. You cannot do without either process. By strategically combining both efforts you will experience a successful amount of business growth.
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