| Dear mam, As given in kotler, Brand personality is the specific mix of human traits that may be attributed to a particular brand. 5 traits are mentioned. these are 1. Sincerity 2. Excitement 3. competence 4. Sophistication 5. Ruggedness Brand image is Perception and believe of customer(consumers) about a particular brand. In my opinion both the term are heavily interrelated, brand image is the initial stage, it comes from the consistent good performance of the brand. While a brand, performing very good over a long period of time gains not only a good brand image but a brand personality also. Like philips. people prefer philips bulbs over surya and they are ready to pay premium to consume it. why? i guess because of the brand image philips have. now if anybody can correlate the performance of the brand with human traits then the brand has a personality...i think its always a matter of discussion. i think my example is not clear enough to cater your need... let welcome others' view also to have a better understanding... thank you very much to rise this interesting topic in this open arena.  Regards, Sharodindu I want to confirm what Sharoher said in his message at the end Philp Kotler is our grand Marketing instructor Regards Nabeel http://www.memco-kwt.com
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