| Hi, Even am doing my MBA and recently we had a mock interview. They started by asking to tell about yourself and then they directly jumped into asking about all the marketing jargons. They said that one should be very good in marketing concept and should speak with clarity, which means the communication skills should be excellant. If one is good in concepts then even if u goof up on the general questions its ok so the focus is on the marketing concepts and the definations should be exact whats given in the Kotler book. Hope this helps, regards James V Mathew
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