Presentation Slides on Blue Ocean Strategy

This presentation slide will help us in understanding blue ocean strategy -- a new concept in the arena of strategic management. Based on the best selling book, Blue Ocean Strategy, this powerpoint presentation provides a systematic approach to successfully formulate and execute blue ocean strategies.

You can download this nice powerpoint slides at http://www.studymarketing.org/catego..._Slides/Powerp oint_Slides.html

Apple is brilliantly applying blue ocean strategy concepts to win the war of digital consumer products.

Blue Ocean Strategy :

1. Create uncontested market space
2. Make the competition irrelevant
3. Create and capture new demand

BOS teaches us on how to identify green field and create new market for our products/services.

There are five components—or sets of issues—within a well-developed strategy:

1. Scope. The scope of an organization refers to the breadth of its strategic domain—the number and types of industries, product lines, and market segments it competes in or plans to enter. Decisions about an organization's strategic scope should reflect management's view of the firm's purpose or mission. This common thread among its various activities and product-markets defines the essential nature of what its business is and what it should be.

2. Goals and objectives. Strategies should also detail desired levels of accomplishment on one or more dimensions of performance—such as volume growth, profit contribution, or return on investment—over specified time periods for each of those businesses and product-markets and for the organization as a whole.

3. Resource deployments. Every organization has limited financial and human resources. Formulating a strategy also involves deciding how those resources are to be obtained and allocated, across businesses, product-markets, functional departments, and activities within each business or product-market.

4. Identification of a sustainable competitive advantage. One important part of any strategy is a specification of how the organization will compete in each.business and product-market within its domain. How can it position itself to develop and sustain a differential advantage over current and potential competitors? To answer such questions, managers must examine the market opportunities in each business and product-market and the company's distinctive competencies or strengths relative to its competitors.

5. Synergy. Synergy exists when the firm's businesses, product-markets, resource
deployments, and competencies complement and reinforce one another. Synergy enables the total performance of the related businesses to be greater than it would otherwise be: the whole becomes greater than the sum of its parts.

Dear Friends,

Can anyone help me how to write power point slides on any topic?

regards,

smita

Sonus, you can use these slides as a sample on how to develop great powerpoint slides.

All marketing strategy is built on STP : Segmentation, Targeting, and Positioning. A company discovers different needs and groups in the marketplace, targets those needs and groups that it can satisfy in a superior way, and then positions its offering so that the target market recognizes the company's distinctive offering and image.

Dramatic sales growth can only be achieved via blue ocean strategic initiatives.

Strategy's original application had to do with military issues— protecting one's homeland from invading armies or, as one of those armies, finding new, more effective ways to conquer territory. In fact, military history has become the basis for many marketing strategies and drives much of the current marketing philosophy.

hi eric you posted again good stuff as posted many times on cite hr