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Strategy Maps

Posted 07-11-2008 at 07:28 AM by hariprawin
What are strategy maps?

A Strategy Map is a diagram that describes how an organization creates value by connecting strategic objectives in explicit cause-and-effect relationship with each other in the four BSC objectives (financial, customer, processes, learning and growth).

See the attachment. You can download the graph one in pdf format.

Strategy Maps are a strategic part of the Balanced Scorecard framework to describe strategies for value creation....
Posted in Marketing
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