Market Analysis, Objectives and Strategies, Segmentation and Targeting, Market Positioning
Marketing Models, Market-Oriented Strategic Planning. Discussions on the principles and methodologies of marketing and their uses. What works and how to make them work for your product.
Advertising techniques and methods and medias. How are brands created? Maximising exposure through proper channels. Discussions related to problems faced and possible solutions.
How does public relations effect your brand? What are the best methods to get publicity for your brand. Discussions related public relations and methods of publicity.
