Pierson_david
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The quickest way to increase sales today is to focus on the right things. The right things to focus on for immediate sales are: your marketing, your selling process, and your customer loyalty system.Look before you leap with your sales and marketing efforts. Savvy sales and marketing people know they cannot chart the right course without understanding the attitudes and the behaviors of their customers and prospects.
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Well, Sales and marketing can optimise the business. Real business is innovation and adding value to consumer satisfaction. Marketing is a tool is used. Product innovation is a key to growth of the organisation. Every product has a cycle as the sales taper down it is time to innovate and move forward.
For example there are many web marketing companies in India they have a knowledge base of web technology which is stagnant. When they customisation for the clients comes they are stuck badly because they have only concentrated in marketing but not on knowledge utilsation and innovation. So are many software solution provider they have used good marketing technique to get business but when they get the account they are unable to provide effective cusomisation because of their limited knowledge and innovation
Pierson

Sales include “operations and activities involved in promoting and selling goods or services.”
Marketing includes “the process or technique of promoting, selling, and distributing a product or service.”
Sales and Marketing Responsibilities
While sometimes grouped separately, sales and marketing functions overlap. Those businesses that recognize the critical areas of overlap may get more value out of their teams by combining efforts. After all, both sales and marketing have the same end goal: increasing sales.
Sales Responsibilities
Follow up. A key sales function is following up with the leads generated by a marketing department. Successful businesses usually develop a structured handoff process so that each marketing-qualified lead receives appropriate and timely follow-up from a sales team member.
Retention. Sales and marketing have responsibility for improving client retention. By checking in with an existing client, a sales team member can help demonstrate an interest in long-term client success, not just a one-time sale. The ongoing effort to build strong relationships can help improve retention and lead to “upsells”—additional sales beyond the initial purchase.
Marketing Responsibilities
Awareness. An effort to build awareness of a product or service is the first step in the sales process. A successful awareness-building effort may help a prospect recognize a brand or product name or may ensure a company makes the shortlist for purchasing consideration.
Engagement. Engagement efforts build on an initial awareness campaign to deepen a consumer’s connection to a company or product. Marketing materials aimed at engagement may be longer (e.g. a whitepaper or video) compared to a more superficial awareness piece (e.g. direct mailer or radio advertisement).
Conversion. A conversion is the critical transition of a potential customer from an anonymous person to a known lead. For marketing teams, a conversion may be the completion of a web form, the instigation of a web chat, or a phone call to a customer service line.

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