Acme Events India - Leading event management company in India (BTL and ATL), head-quartered in Bangalore. BTL services:
Product Counter Sales
Banners holding boys
College and school activiation programmes
A brand at the end of the day is an experience. Everything ranging advertising, PR, team building, branding, event management and promotions in retrospect are experiences you impart. Our work starts at ensuring that your brand is experienced by others at a personal level.
As an agency, we are solely dedicated towards creating, planning and handling events, advertising, promotional and brand building activities for our clients. Our key driver is a strategic and studied insight into the market scenario powered by creative ideas – the outcome of our promised dedication to quality and integrity.
Promotion is an intricate part of the marketing mix. The marketing mix includes [P]roduct, [P]rice, [P]lace and [P]romotion (4 Ps). The activities of the first three Ps -- product planning, pricing and place of distribution -- are performed mainly within the parent organization or between the firm and its marketing partners.
With the last 'P', [P]romotion, a firm communicates directly with potential customers, and hence is one of the most crucial elements in forming a brand identity.
All promotional activities must be integrated to deliver a consistent and positive message. A multi-media promotion campaign is usually more effective than any promotional activity alone. For example, if a company is launching a new product, Acme Events can contact the media to get free press for you,then run an advertisement offering information on the product, and organize promotional activities to directly influence the target group.
In developing a promotional campaign, a company must first determine the target audience and the ideal avenues to reach them. Also determine a promotion budget and then design the promotion activities accordingly. Promotional objectives can include providing product information, stimulating demand, increasing store traffic, differentiating products, building a brand image, reminding current customers about product benefits, countering competitors’ offers, responding to the news, smoothing out seasonal demand fluctuation, improving customer relationships etc.
Promotion must be integrated into a firm’s strategic planning because all elements of the market mix -- product, price, place, and promotion -- must be coordinated in order for a promotion program to be successful.
Promotion is an attempt to 'Influence'. We design our promotional activities to inform, persuade, remind the market of the firm and its products and ultimately to influence consumers’ feelings, beliefs, and behavior. A successful promotion program should include all the communication tools that can deliver a message to a target audience.
For all promotion related support, contact Acme Events India a leading company dealing in promotions.
+91 998 000 4606.
+91 80 4110 6500.
+91 80 4112 6500.
Acme Events India.
. Event Management Company Bangalore |Corporate Events | Conference | Product Launches | Brand Promotions | Team Building Events | Annual Days | Employee Engagement Events
Contact for our clientele and case studies. 26th August 2009 From India