Rahult32
Student

Thread Started by #rahult32

pls sahre here the types of marketing u know like the viral marketing virtual marketing and integrated marketing let us get in familiar with the words frnds so pls do let me know first what is integrated service marketing serivce and then on the next
27th March 2008 From India , Hyderabad
Undifferentiated marketing assumes everyone is the same and aims a particular product at everyone. Advantages: easy to plan, doesn't miss anyone. Disadvantages: can be wasteful, ignores segmentation, can lead to disappointing sales.
Differentiated marketing aims the product at specific segments in the market. The company may be trying to sell exactly the same product to different segments but it will change its promotional methods and the image it creates. Advantages: separate mix can be developed for each segment, different markets can be easily identified. Disadvantages: Can be costly, message may by-pass some customers.
Concentrated marketing is when the message is aimed at just one small market. Advantages: Small firms can concentrate their marketing, allows a specific mix to be developed. Disadvantages: Ignores other areas of the market, can cause problems in future as may make it more difficult for company to expand.
22nd May 2008 From India , Madras
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