upasna dograthe basic objectives u can target are----------
2.HOW DO THEY BUY?
3.WHEN DO THEY BUY?
4.WHERE DO THEY BUY?
5.WHY DO THEY BUY?
TRY 2 FOCUSS ON THESE QUESTIONS AND U CAN MAKE UR PROJECT.
i am vignesh currently taking the project in consumer buyer behaviour in a soap manufacturing industry. I am confused with the objectives to be included. please suggest me with the same. it would be helpful for me to proceed further.
mail me @ .
Thanks for the friends whomsoever is replying.:smile:[/quote]
From India , Ahmadabad
brijeshnamdevMay this help you outDo these things :1) Demographic Profiling (where to launch)2) Income Level of Individual3) Expenditure Feasibility on a particular brand4) Inspiring Factors, responsible for buying behaviour (means family, ads etc)5) Technical Details of the brandThanks Brijesh Namdevhai friends,i am vignesh currently taking the project in consumer buyer behaviour in a soap manufacturing industry. I am confused with the objectives to be included. please suggest me with the same. it would be helpful for me to proceed further.mail me @ .
From India , Bhopal
tanvigoyalthe answer of the upasna is the best in this matter...you should follow dese questions.. hats off upasna
From India , Hyderabad
nabeelwI am sorry TANVIGOYAL ... UPANSA's answer is fine, but should be merged with BRIJESHNAMDEV's reply because both would complete each other.
Consumer-buying behaviour (CBB) depends on many factors, out of which the following are the most common:
1- The "Values" that the people at a certain place and time consider. and this one depends on :
b- Social and Relegious beleifs
2- The Demographic Profiling
a- Age groups
b- Sex Groups
c- Families and SIngles
a- Distribution channels
b- Income Groups
c- Awareness and Media
b- Need and need satisfaction
All these factors and much more ... a long list ... should be taken into consideration when measuring or studying Consumers Buying Habits.
Nabeel S. Al Wazzan
Marketing & Sales Consultants
From Kuwait , Kuwait
Studying Buyer behaviour includes-
What motivates buyers?
what induces him to buy?
Why does he buy a specific brand & frm a specific shop/place?
Why he switch frm one brand to another brand?
apart frm that influence of Economics,Psychology & Sociology on buyer behaviour studies is also imp to know.
By: Priyanka Mathur
debora-sumopayrollAn organization that wants to be successful must consider buyer behavior when developing the marketing mix. Buyer behavior is the actions people take with regard to buying and using products. Marketers must understand buyer behavior, such as how raising or lowering a price will affect the buyer’s perception of the product and therefore create a fluctuation in sales, or how a specific review on social media can create an entirely new direction for the marketing mix based on the comments (buyer behavior/input) of the target market.
To understand buyer behavior, marketers must understand how customers make buying decisions. Consumers and businesses have processes for making decisions about purchases. These decision-making processes are affected by cultural, social, individual, and psychological factors. The consumer decision-making process has several steps.
The process starts with need recognition. Need recognition could be as simple as running out of coffee. Need recognition could also take place over several months, such as when repeated car repairs influence a consumer to make a decision to buy a new car.
Next, the buyer gathers information. If the consumer is making a decision to purchase a house, he or she might research information about financing, available homes, styles, locations, and so forth (Step 2). Once the consumer has gathered the information, he or she must evaluate alternatives (Step 3). For example, a consumer might eliminate all homes that cost over $150,000 or are more than a 30-minute drive to work. After evaluating the alternatives, the consumer will make a decision based on those alternatives. Then the consumer makes the purchase decision, the decision to buy or not to buy (Step 4). Finally, the consumer assesses the decision itself and his or her satisfaction with the purchase, which would include not only the home, but the buying experience as well (Step 5).