A marketing strategy outlines the manner in which the marketing mix is used to attract and satisfy the target market(s) and accomplish an organization's objectives. These presentation slides comprehensively cover key types of marketing strategy: from market strategy, product strategy, promotion strategy, to pricing strategy.
You can download this excellent presentation at : Powerpoint Slides on Marketing and Strategy

13th July 2008 From Indonesia , Jakarta

This presentation provide a comprehensive framework on how to craft a good strategy to boost your sales performance.
24th April 2009 From Indonesia , Jakarta
A marketing strategy outlines the manner in which the marketing mix is used to attract and satisfy the target market(s) and accomplish an organization's objectives. Specifically, marketing strategy is develop by considering the following factors :

Environment analysis and marketing research
Monitoring of external factors affecting success or failure, such as the economy and competition; solicitation of data to resolve specific marketing issues

Consumer analysis
Examination and evaluation of consumer characteristics, needs, and purchase processes

Product planning (including foods, services, and ideas)
Development and maintenance of products, product assortments, product positions, brands, packaging, and options, and deletion of old products

Distribution planning
Establishment of channel relations, physical distribution, inventory management, warehousing, transportation, allocation of goods, wholesaling, detailing

Promotion planning
Combination of advertising, publicity, personal selling, and sales promotion; also involves public relations and any other form of communication

Price planning
Outlines price ranges and levels, pricing techniques purchase terms, price adjustments, and the use of price as an active or passive factor
7th June 2009 From Indonesia , Jakarta
Setting up and managing individual customer relationships can be broken up into four interrelated implementation tasks: 1) Identify customers. Relationships are only possible with individuals, not with markets, segments, or populations. Therefore, the first task in setting up a relationship is to identify, individually, the party at the other end of the relationship.
14th July 2009 From Indonesia , Jakarta
New product development can play a variety of roles in defining corporate strategy to gain competitive advantage. This variability makes the process of new product development subject to the emerging organizational issues of the day. In general, a long-run, focused, and ongoing strategic commitment to attractive market opportunities should define the role of new product development. New product development should be integrated into an organizations strategy and significantly contribute to its perpetual renewal.
4th August 2009 From Indonesia , Jakarta
All marketing strategy is built on STP : Segmentation, Targeting, and Positioning. A company discovers different needs and groups in the marketplace, targets those needs and groups that it can satisfy in a superior way, and then positions its offering so that the target market recognizes the company's distinctive offering and image.
12th August 2009 From Indonesia , Jakarta
The purpose in this phase is to understand customer perceptions and perspectives about your brand relative to the competition and opportunities for growth. This phase asks the following questions: a) Among current and target customers, what does our brand really stand for today? What are its strengths and weaknesses? How does our brand compare to competitive brands?
25th August 2009 From Indonesia , Jakarta
The Porter generic strategy model examines two major marketing planning concepts and the alternatives available with each: competitive scope (broad target or narrow target) and competitive advantage (lower cost or differentiation). By combining the two concepts, the Porter model identifies these basic strategies: cost leadership, differentiation, and focus.
24th September 2009 From Indonesia , Jakarta
The overall communications strategy employs advertising to tell potential customers about the product through radio, television, direct mail, and public print and personal selling to deploy a sales force to call on potential customers, urge them to buy, and take orders. Finally, pricing is an important element of any marketing program. The company must set the product prices that different classes of customers will pay and determine the margins or commissions to compensate agents, wholesalers, and retailers for moving the product to ultimate users.
22nd October 2009 From Indonesia , Jakarta
Benchmarking. Know how effective your talent efforts are today and continue to measure these efforts using the metrics outlined next to gauge your efforts over time. Are they working? Also, continuously benchmark internal and external talent. The grass is hardly as green on the other side as you want to believe. Still, knowing who is out there, what they are doing, and how your internal talent stacks up is an essential element of strategic talent planning.
28th October 2009 From Indonesia , Jakarta

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