The process of participating in a trade show starts pretty much the same way as all other business activities do – with goal setting. But that’s not the only thing - you also need to be well-prepared to get the maximum returns on your investment. Remember that you will have to spend substantially on the event. There will be myriad expenses involved including costs for space rental, display design and construction, telecommunications and networking, travel, accommodation, promotional literature, and "give away" items. So, proper budgeting is essential. In addition, you will need to pay particular attention to other operational details.
24th June 2007 From India , Lucknow
That was a nice article. I would like to add few points to it.
1. Trade shows are generally a point to make the maximum of lead generation rather than selling. You never get a second chance to make a first impression. It's a saying so true that it has become cliché. NO regular sales pitch, they should be prepared to give their best shots, highlights of the product in the least time.
2. Promoters should be trained properly in terms of crowd management at times. Non-verbal communication plays a huge role in creating impressions on the customers. Proper body language, enthusiastic approach, and a well begining with good smile will definetly cheer up the customer.
3.Talking is important, but listening is more so. Shift the focus of your promoters from sales pitch to actually understanding the requirements of your customers. Focusing on what they want can actualy shae up your sales pitch more accuratly to your product.
8th July 2009 From India , Hyderabad
28th October 2009