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I've different opinion regarding creating needs as everyone observe marketing is about creating needs in society. There is two driving force of needs INTERNEL STIMULI(Like i feeling hungary, hungar incites me to action) and EXTERNEL STIMULI. So marketer job is to indentify the needs of people and try to satisfy them certainly by his product of service.
sales: one who sale the product in the market call sales and marketing: one who sale the product in the market that product awareness create by marketing to reach the end customer.
All markeing is sales while all sales might not be marketing- A more comprehensive idea that enbraces pre, post sales and not only caters to existing markets but discovers new markets. Sales meets the existing articulated needs while marketing creates a new need that is not articualted by the customer.
raju pvl

The basic difference between marketing n sales is that marketing is a process by which individuals or groups obtain what they need and want through creating , offering , and freely exchanging products and services of value with others that is to say is process by which a marketer makes the society aware of his product whereas sales is the process by which the product itself is made available to the society (individuals or groups).marketing is the first step then comes sales meaning thereby that marketing paves the way for sales. i hope u understand what i m trying to convey...
marketing basically focusses on the needs/wants of the target market and delivering value better than competitors ,whereas ,
sales basically deals with the fact that consumers will buy the product only if the company aggresively promotes /sells these product......:-)

hi mihir,

ooofh what a confusion isn't it? u know mihir i was asked the same question when i recently went for an interview for post of lecturer in a mgmt college...and u know wht inspite of being a marketing professional i goofed up...

though it sounds easy ...this question is really tough...

as far as i could govern ...sales is a part of marketing.

marketing involvs right from conception of a product, survey of the market for the product...production, packaging, promition, advertising, markt survey for target custometrs, pricing, logistics, selling, after sales service, customer retention, product orientation...

as u see selling or sales is a part of marketing wherein you approach the target customers....transfer the need or the benefit or knowledge of the product to the customer....and exchanging the product for a price....

FOR SALES AS SUCH I HAVEN'T BEEN STILL ABLE TO GET A DEFINITE ANSWER...

U KNOW WHAT I WAS ASKED THEN:

OK THE DIRECTOR ASKED ME U APPROACH AN AIRLINE COUNTER AND THE GIRL ISSUES U A TICKET IS SHE INVOLVED IN MARKETING OR SALES?

ANYONE GOT THE ANSWER? PLS TELL ME

Namaskar,
According to me marketing is the planning/process of making requirement or create demand for a newly launched product or the product which is ready to launch.Mkting explain the value or advantages of the product.It give awareness of the product or make a difference between other products.
But the sales is work of responsibility towards customer.It fulfills demands
& makes relations with customers.

Can anyone share Marketing Plan and methods for the BPO and Web/Software Development company?
What are the ways used for marketing of a Software Development Company. I am joining a 50 people company who makes softwares and websites. I will be working as Marketing personal for them.. WHa methods should I use?
I know following -
1. mass emails
2. phone calls
3. bidding on getafreelancer...
Can you please help me..

Marketing starts much before sales happens and goes on after sales also .Sales is a part of marketing .before sales a lot of activity happens .
:wacko:Sales & marketing is a quite interesting topic to debate. The main difference between sales and marketing are

Sales: A sale is defined from marketing, it is a concept of selling the product to an end user customer with product features only selling concepts is included.

Marketing: it is a concept of creating a product with innovative based on customer need s and fixing 4ps like product ,place price promotion these concept are included in marketing.
Regards,
Sathish

Dear Freinds, I have a very good difference between Marketing and Sales, MARKETING IS TO LOOK FOR THE DUCK AND SALES IS TO SHOT THAT DUCK. :-P

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