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Hi Mihir
Your question is one of the most frequently asked questions.
The primary reason for this confusion is the fact that in the 'casual' business environments 'sales' and 'marketing' are words used interchangeably as an expression of Sales Activity or simply SELLING.
Simply put, Marketing is a wholesome picture of all those activities that a company does to build a certain kind of a desired environment around its desired geographical territory for achieving a certain purpose. While, Sales is a direct approach to achieving that very 'certain purpose' on basis of all those activities that may have been carried out in the Marketing activities of the company.
Marketing efforts yield to overall image building of a company through its products + brand + company + people + policies, etc. While Sales is a process which works upon the basis of the image built by the company.
So, Sales NOT EQUAL to Marketing.

To conclude the debate here is the exact difference... jus in a word...
Sales = Push
Marketing = Pull
Sales - Push the product - end of the day numbers matter
Marketing - Pull the customers towards the products / increase the reach and awareness of the product. (Performance and effort too matters)
Marketing has sales as a small part in it.
Thats it...
Hope I have made the statement right. :smile:

Well... If you are an Executive, then its very fine that you have a doubt like this.
Marketing, is nothing but, publishing the product/company in the market. A good marketing person is the one who build personal relationship with the maximum number of people and companies, and everybody knows that you work for which company and what product you deal with. Because, this really helps the people to remember you when ever they need your kind of service, and they never think of a second option firstly.:-D
Selling, Its a procedure in which the salesman give the product to the customer and the customer pays him in return. [everybody knows that].
But a better salesman, is the one who creates the necessity inside the customer for the product, he is supposed to sell. Then convincing the customer to take the action of buying, happily and with full satisfaction.
:no: thanx for your time. . . . .

Hi, Sales is only concerned with transfer of goods/service. Marketing is concerned with customer satisfaction to make them aware and convince them to buy the product/service. Thina
This topic also is written in wikipedia and You can find it by using Google. Rgs
Marketing begins with identifying the needs of the consumers, even the latent needs, designing the product accordingly, make that product available at the right place at the right price doing right kind of promotion, resulting in customer satisfaction and profits to the marketeer.
Sales is just a transaction. Marketeers are interested in converting their products into cash and consumers are interested in converting their cash into products. Both of them meet in the marketplace and exchanges products and cash. This process is known as sales.

I'm Jeet an MBA student of RCM, Bhubaneswar, Odisha.
In my view marketing is an organisational function for creating, communicating & delivering value to customers & for managing customer relationship in ways that benefits the organisation & the stake holder.It is customer centric as well as profit centric. Here the after sales service plays a major concern.
Sales is a tool used by the manufacturer of a product for generating revenue by delivering the desired product to the customers who have the willingness and ability to pay for it. It is only profit centric. Here after sales service never comes into picture.

I WANT TO REPLY TO INDU_MAZ..WELL THE the girl involved in the ticket counter is engaged in selling activity..because after selling t the airline agency he ticket u r not setting an customer like relationship with her..u wont contact her for further bookings...its strictly professional...rather u will contact the airlines issuing tickets...nor she is your customer that u will frequently call her for bookings...

My dear young generation friends,
Sales is delivering a product,service or concept at the final consumer's destination in exchange of a value,mostly, money.
Sales needs a consumer, a sales person and a product generally with a salesmanship with some supporting accessories.
Marketing is organizing distribution of such products,services or concepts to as many people as possible in a desired territory in a planned manner. Marketing needs an elaborate marketing arrangement with an area, products, one or more advertising media, distribution channels, salesmanship and finally sales counters that satisfy the needs of consumers.
Hence, sales is a part of a marketing program, while marketing is an arrangement to make more and more sales of the products.
Pnk Guru
Business Strategist

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In simple defination sales is where u can sell product in simple way means just explaining its features or functions,but marketing is a very detailed sales proceedure where you have to marketing the in several ways like publicity,promotions or road showe etc..

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