Hi There, Would anybody know what the KPI's and KRA's should be for a Sales department in general and the Sales Manager and Key Account Manager in a Garment Manufacturing firm should be? Am looking for the same urgently.
From Kenya ,
Dear Mr BS Rao, Please visit Welcome to KPI Library | KPI Library
On this website you will get KPI for all departments and not just for Sales Department. You will get KPIs related to garment industry as well.

From India , Bangalore
Sales KPI include KPIs of sales rep, sales contact by telephone, shops and supermarkets management, customer loyalty, customer care etc. Source:
From Vietnam , Hai Duong

Hi BS Rao, contains a user friendly library of well-documented performance measures. At the moment it lists over 3000 KPI examples, grouped in 73 functional areas, as well as 83 industries and sub-categories.

KPI examples for Sales area are available on this page: Sales and customer service KPIs They include:

% Sales invoices issued on time
# Complaints
$ Cost per call

In addition to examples of performance measures, also contains a catalogue of performance reports that illustrate the use of KPIs in practice.

Examples of such reports for Sales area are available on: Sales and customer service KPIs in practice

The website is updated daily with new content, so check it from time to time for additional content.

Please note that while examples of performance measures are useful to inform decisions, each performance measure needs to be selected and customized based on the objectives and priorities of each organisation.

Best regards,
Ophenia Liang

From Australia ,

Sales managers -- and particularly field sales managers -- can often feel like they are trapped in a fog. Without a regular physical presence in the field, itís difficult to keep tabs on their team and business operations. Instead, they rely heavily on their field representatives to be their eyes and ears.
The best way for field managers to gain visibility into their teamís activity is to collect and measure both team and product performance through KPIs.
KPIs, or Key Performance Indicators, are metrics used to track the performance of a business, a department, or individuals against goals. The key is to choose the KPIs that are most relevant to your industry and business goals -- focusing on the wrong ones is costly to your company. To save you some time, weíve narrowed down a list of commonly used KPIs to those we believe are most important to managing field sales teams.
1. New Leads/Opportunities
This is the metric that managers most consistently monitor. How are your salespeople contributing to the expansion of your business in their given territory? Whoís reaching their quota? What percentage of your team is hitting their number? Is quota too high? Too low?
Share this data with your team so they can see how they stack up against other reps. Thereís nothing like a little competition to get your team motivated.
2. Client Acquisition Rates
Another commonly used measurement is rate of client acquisition. Of the new prospects your reps reach out to, how many convert to customers? Itís natural for some salespeople to perform better than others -- but if there are large discrepancies between conversion rates, dig deeper.
Are lower-performing reps approaching bad-fit prospects? Is there something that over-performers do in sales meetings that others donít?
3. Sales Volume by Location
By comparing sales volumes across locations including physical stores and online transactions, you can see where demand for your product is highest and lowest, then tackle the why.
If sales volume is large in region A, perhaps there is a higher demand there, in which case you can focus on customizing certain products and services for that region. Or, if you are comparing numbers across physical stores, you can take advantage of A/B testing.
For example, if two locations see relatively similar sales volume in January, try implementing a promotional sale in one location and not the other in February to see if it drives sales.
4. Competitor Pricing
While managers and business owners shouldnít track competitorsí every move, being aware of their pricing can help create a competitive strategy. If your prices donít differ much, you can consider a price-matching strategy to guarantee your customers the lowest prices, and you the most sales.
5. Existing Client Engagement
Maintaining good rapport with customers after the sale is important to ensure long-term business. By regularly touching base with their customers to understand how things are going and how they can help, salespeople can build trust and keep customers happy.

From India,

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