I want to know about rural marketing please explain.
From India , Varanasi
Hey ambi if you have information about urban market. than I think you have no difficulty to understand rural market. both are the same. but only different is that the rural market is shot and there is not many opportunities of investment.
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From India , New Delhi
Pramod
it is not true that there are no investment opportunities in the rural markets.
Ambi
What exactly do you want to know about rural market which aspect. The answer will depend on what is the purpose of this information..Pavan

From India, Mumbai
Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to desired exchange with rural customers to satisfy their needs and wants, and also to achieve organizational objectives.
Concept of Rural Marketing:
The concept of Rural Marketing in India Economy has always played an influential role in the lives of people. In India, leaving out a few metropolitan cities, all the districts and industrial townships are connected with rural markets. The rural market in India generates bigger revenues in the country as the rural regions comprise of the maximum consumers in this country. The rural market in Indian economy generates almost more than half of the country’s income. Rural marketing in Indian economy can be classified under two broad categories.
These are:
i. The market for consumer goods that comprise of both durable and non-durable goods
ii. The market for agricultural inputs that include fertilizers, pesticides, seeds, and so on
The concept of rural marketing in India is often been found to forms ambiguity in the mind of people who think rural marketing is all about agricultural marketing. However, rural marketing determines the carrying out of business activities bringing in the flow of goods from urban sectors to the rural regions of the country as well as the marketing of various products manufactured by the non-agricultural workers from rural to urban areas.

From India,

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