Business Consultant
Anuradha Karthik
Mktg, Sales Manager

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People on the Net are not looking for you – if they knew you existed, they would already be customers. People search for information, content, solutions about an infinite variety of niches.

Most small businesses fail on the Net because they prepare to sell and collect money, before they have provided what their visitors are searching for... information. These small business owners build a Web site to sell and somehow figure that traffic will just show up and be willing to buy or hire immediately.

Wrong process… no customer satisfaction… no success.

If you don’t attract free, targeted visitors via the Search Engines, if you don’t convert them into warm, willing-to-buy customers, if you don’t build that into your site from Day 1, you are going to end up working for your site, rather than the other way around! You will have to pay for advertising to build traffic, more than you can afford probably.

To succeed online, you have to own your traffic – because if you don’t own

your traffic, you don’t own your business. The most time-and-cost efficient way to build lots of targeted traffic (from the ground up) is by building a Theme- Based Content Site.

This type of site attracts and satisfies humans and Search Engines alike and grows a stable, diversified, profitable business. The “Right Process” boils down to these essential steps…

1) Develop a valuable product (your own creation or someone else’s) and

determine the perfect price for it.

2) Develop your own site in the niche that you know and love.

3) Fill that site with high-value content.

4) Use that content to attract your own niche-targeted traffic.

5) Build trust and credibility with your visitors.

6) Use content to PREsell (i.e., warm up) your targeted visitors. And...

7) Convert that PREsold, warm, willing-to-buy traffic into sales.

8) Diversify your revenue plan to include other monetization options (ex.,

Google’s AdSense, affiliate income, services, etc), all related to your site’s

theme-based content.

The Right Process is simple, straightforward and easy, once you shift your

thinking away from “location, location, location” to… “Information, Information, Information.”

From Kuwait , Kuwait
But dont you think that SMEs tend to that way coz at the first instance they lack clarity in terms of what information to provide. for them the idea of having a website is to sell their products rather than selling information.
that shift has to happen for them to make good deals.
atleast in India internet is used to gather information. and use of "searchable" words would deftly help them to get noticed

From India , New Delhi
Sure you are right with some aspects, but the most important thing is that the website is a tool for sales and it should not become the target.
Searchable words should be added to the description of a website in order to assist others finding your website among billions on the WWW .

From Kuwait , Kuwait
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