DEFINITION OF MARKETING.
What is Marketing ?
It is a process by which
-one identifies the needs and wants of the people.
-one determines and creates a product/service to meet the needs
and wants. [PRODUCT]
-one determines a way of taking the product/service to the market
place. [PLACE]
-one determines the way of communicating the product to the
market place. [PROMOTIONS]
-one determines the value for the product.[PRICE].
-one determines the people, who have needs/ wants. [PEOPLE]
and then creating a transaction for exchanging the product for
a value.
and thus creating a satisfaction to the buyer's needs/wants.
TERMS to understand.
1.Product/Service means a product or service or idea to satisfy
the people's needs / wants.
2.Needs mean when a person feels deprived of something.
3.Wants mean when a person's need is formed / shaped
by personality, culture, and knowledge.
4.Value means the benefits that the customer gains from
owning and using the product and the cost of the product.
5.Satisfaction means the extent to which a product's
perceived performance matches a buyer's expectation.
6.Exchange means the act of obtaining a needed/ wanted
object by offering something in return.
7.Transactions mean a trade off between a buyer / a seller
that involves an exchange at agreed conditions.
Marketing is based on identifying, anticipating and satisfying customer needs effectively and profitably. It encompasses market research, pricing, promotion, distribution, customer care, your brand image and much more.
================================================== =========================
DEFINITION OF SALES
What is Sales ?
It is a process by which
-one identifies the people, who have a need. [ PROSPECTING]
-one determines the needs of the people.[ NEEDS ]
-one determines a way of finding a solution to the prospect's problem.[ PROPOSE]
-one determines the way of communicating your product as a solution. [RECOMMENDING]
-one determines the value for the product for the prospect.[ ADVOCATING YOUR PRODUCT].
-one determines / sells benefits of the product to the prospect. [ SELLING BENEFITS]
and then creating a transaction for exchanging the product for
a value. [ CLOSING THE SALE ]
and thus creating a satisfaction to the buyer's needs/wants.
[ CREATING CUSTOMER SATISFACTION]
I WILL GIVE YOU SOME OUTLINE OF THE PROCESS,
HOW YOU WILL SELL TO A CUSTOMER.
STAGE 1 --ESTABLISHING YOURSELF
-how you will introduce yourself to the customer.
-how you will approach the customer
-how you will create interest for the customer
-how you will grab the attention of the customer
-how you will establish rapport with the customers
STAGE 2 --DEVELOPING CUSTOMER NEEDS
-how you will you profile the customer
-how you will define the needs of the customer
-how you will probe the customers
-how you will determine the customer needs
STAGE 3 --PROPOSING YOUR PRODUCT AS SOLUTION
-how you will advocate your solution
-how you will recommend your products as a solution
-how you will sell benefits of your products
-how you will motivate the customer to make a decision in your favour
STAGE 4 --HANDLING OBJECTIONS
-how you will manage cutomer resistance
-how you will handle the customer objections
STAGE 5 - CLOSE THE SALES
-how you will seek customer commitment
-how you will help the customer to close the sale.
-how you will take the order.
regards
LEO LINGHAM
From India , Mumbai
What is Marketing ?
It is a process by which
-one identifies the needs and wants of the people.
-one determines and creates a product/service to meet the needs
and wants. [PRODUCT]
-one determines a way of taking the product/service to the market
place. [PLACE]
-one determines the way of communicating the product to the
market place. [PROMOTIONS]
-one determines the value for the product.[PRICE].
-one determines the people, who have needs/ wants. [PEOPLE]
and then creating a transaction for exchanging the product for
a value.
and thus creating a satisfaction to the buyer's needs/wants.
TERMS to understand.
1.Product/Service means a product or service or idea to satisfy
the people's needs / wants.
2.Needs mean when a person feels deprived of something.
3.Wants mean when a person's need is formed / shaped
by personality, culture, and knowledge.
4.Value means the benefits that the customer gains from
owning and using the product and the cost of the product.
5.Satisfaction means the extent to which a product's
perceived performance matches a buyer's expectation.
6.Exchange means the act of obtaining a needed/ wanted
object by offering something in return.
7.Transactions mean a trade off between a buyer / a seller
that involves an exchange at agreed conditions.
Marketing is based on identifying, anticipating and satisfying customer needs effectively and profitably. It encompasses market research, pricing, promotion, distribution, customer care, your brand image and much more.
================================================== =========================
DEFINITION OF SALES
What is Sales ?
It is a process by which
-one identifies the people, who have a need. [ PROSPECTING]
-one determines the needs of the people.[ NEEDS ]
-one determines a way of finding a solution to the prospect's problem.[ PROPOSE]
-one determines the way of communicating your product as a solution. [RECOMMENDING]
-one determines the value for the product for the prospect.[ ADVOCATING YOUR PRODUCT].
-one determines / sells benefits of the product to the prospect. [ SELLING BENEFITS]
and then creating a transaction for exchanging the product for
a value. [ CLOSING THE SALE ]
and thus creating a satisfaction to the buyer's needs/wants.
[ CREATING CUSTOMER SATISFACTION]
I WILL GIVE YOU SOME OUTLINE OF THE PROCESS,
HOW YOU WILL SELL TO A CUSTOMER.
STAGE 1 --ESTABLISHING YOURSELF
-how you will introduce yourself to the customer.
-how you will approach the customer
-how you will create interest for the customer
-how you will grab the attention of the customer
-how you will establish rapport with the customers
STAGE 2 --DEVELOPING CUSTOMER NEEDS
-how you will you profile the customer
-how you will define the needs of the customer
-how you will probe the customers
-how you will determine the customer needs
STAGE 3 --PROPOSING YOUR PRODUCT AS SOLUTION
-how you will advocate your solution
-how you will recommend your products as a solution
-how you will sell benefits of your products
-how you will motivate the customer to make a decision in your favour
STAGE 4 --HANDLING OBJECTIONS
-how you will manage cutomer resistance
-how you will handle the customer objections
STAGE 5 - CLOSE THE SALES
-how you will seek customer commitment
-how you will help the customer to close the sale.
-how you will take the order.
regards
LEO LINGHAM
From India , Mumbai
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