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Dear seniors, Can anyone help me in understanding of tracking/mapping an executive performing only Marketing related job functions and not involved in any sort of Sales related activities, i.e. she only promotes the products to the customers and checks for the availability of the products at nearby POS but doesn't book orders as per her JDs. Please also let me know how to evaluate individuals performance in a pool territory having only 1 - 2 distributors while having 4-5 team members, without doing any product selection. Pl help, its urgent sir.
From India , Delhi
18 views no replies??? Please seniors, let me have your expert comment on this. I am in real need. Pl help. Regards. Bobby
From India , Delhi
Thaks Gurdeep, but in fact I wish to know her contribution in the sales generated because she is also backed by some other Mktg Executives and some Sales Executives and if all 5 put their efforts together to a certain outcome and everybody is taking the credit of that, then how I can analyse who has contributed how much? Pl suggest.
From India , Delhi
As there are neither territory barriers nor channel partners barriers, its a pool territory in fact. Pl seniors help me out.
From India , Delhi
Bob
I agree that performance in certain profiles is difficult to measure.
In your case i am sure she must have a budget. I suggest you calculate the return she has earned on her budget, in terms of sales. Other measures could be number of services rendered to POS, satisfaction measures of channel members regarding the promotional activities, number of complaints regarding stocks etc. Though these measures may not be accurate they will surely indicate if she is effective or not.

From India , Coimbatore
Thanx gurdeep singh, r u happy now? :)
By the way, I am dealing with published books Mktg & sales. i'll apply the solution provided by you and will let you know the success rate. thnx 1ce again.
BOB
;-)

From India , Delhi
Hi Bob,
All outcomes from activities can be measured if its applied with a science.
The lady who's promoting the products need to be given 'promotional coupons' e.g : 2% discount, '4+1 free' etc etc.( a specific series of coupons to be allotted to every marketing exec)
If customers are visiting POS with those coupons or offers, it'll measure her productivity.
Thanks
Advance Selling Skills Academy ( UK), Sales Training | Online Sales Training | Advance Sales Training

From India, Mumbai
When it comes to setting and tracking your marketing KPI's, many marketers and business owners are fully aware of the usual suspects.
The 10 Most Important Marketing KPIs You Should Be Tracking
Which marketing KPI's should you be tracking? Here are the 10 most important ones that, in our experience, matter most to marketers.
1. Sales Revenue
2. Cost Per Lead
3. Customer Lifetime Value
4. Inbound Marketing ROI
5. Traffic-to-Lead Ratio (New Contact Rate)
6. Lead-to-Customer Ratio
7. Landing Page Conversion Rates
8. Organic Traffic
9. Social Media Traffic (and Conversion Rates)
10. Mobile Traffic, Leads and Conversion Rates
Understanding how and what your visitors are doing on your website on mobile will help you improve the experience, and optimize it to increase mobile conversions.

From India,
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