my question: for products like revlon, marketing is both art and science. but what for other products/services?
27th April 2007 From India , Hyderabad
in my p[oint of view marketing is art as well as a science because art is nodoubt ther in the marketing in order to understand customer psychology their thinking
and science because of the fact the marketing also has some mathematical standard in terms of research like use of SPSS etc
26th June 2007 From India , Delhi