description of retailing
From India , Ambala
The last bead of the distribution chain is reltailer, who directly deals with the actual consumer. The word retailing is derived from the verb to retail, means selling a product to the consumer according to his/her requirement in best possible manner. In short, the sale of goods or commodities in small quantities directly to consumers is known as retailing.
From India , Ahmadabad

Definition of ‘Retail’ in detail:
1) The products and services that will be offered
2) The customers who will be served
3) The geographical areas that the organization chooses to operate in
4) The manner in which the firm intends to compete in its chosen markets.

Mission statements in which the firm intends to compete in its chosen markets:

Mission statements need to provide a clear sense of direction for the organization and often reflect an organization’s values or corporate culture. Example illustrates the mission statements of some Indian retail organizations.

From India , Mumbai
Retailing, the selling of merchandise and certain services to consumers. It ordinarily involves the selling of individual units or small lots to large numbers of customers by a business set up for that specific purpose. In the broadest sense, retailing can be said to have begun the first time one item of value was bartered for another. In the more restricted sense of a specialized full-time commercial activity, retailing began several thousand years ago when peddlers first began hawking their wares and when the first marketplaces were formed.
As with most other business activities, retailing is extremely competitive, and the mortality rate of retail establishments is relatively high. The basic competition is based on price, but, for brick-and-mortar retailers (those that operate within a physical building), this is moderated somewhat by non-price forms of competition such as convenience of location, selection and display of merchandise, attractiveness of the retail establishment itself, and intangible factors such as reputation in the community. Competition for sales has led to a blurring of traditional product lines in retailing, and many establishments offer a much wider variety of merchandise than their basic classification would indicate (e.g., drugstores may carry food, clothing, office supplies, hardware, etc.). Some retailers specialize in merchandise sold in bulk, while others, notably walmart, created extremely large superstores offering groceries as well as an enormous variety of other goods at discounted prices.

From India,

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