Thread Started by #vsramarao6

A marketer cannot superimpose a sophisticated marketing strategy on an underdeveloped economy. Marketing efforts must be keyed to each situation custom tailored for each set of circumstances. A promotional program for a population that is 50 percent illiterate is vastly different from a program for a population that is 95 percent literate. Market poses different problems from pricing in an affluent society. An efficient marketing program is one that provides for optimum utility given a specific set of circumstances. In evaluating the potential in developing country, the marketer must take an assessment of the existing level of market development and receptiveness within the country.
15th April 2010 From India , Mumbai
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