GOMATHY
Business Executive

Thread Started by #GOMATHY

Helo Friends,
I am a new member( :D ) and there is lot of information found in the discussion which is helpful.I am working in a small growing concern(IT industry) and i am in business development deparment.Can anybody help me in giving a standard format for Proposals
Thanks
gomz
18th January 2007 From India , Madras
Dear Gomz,

I cant give you a "proposal format", but can give you some guidelines for making effective proposals. I presume that by proposals, you mean the document which lists out your solutions, the terms and prices. If you are thinking of some business development letter or literature, then these are not applicable.

Proposals shall be attractive, professional, easy to read & persuasive. Some of the points you shall remember while making proposals include:

• Proposals shall directly address the clients' business issues to remain relevant. They shall clearly justify the cost of the solution, by showing a credible value in measurable terms. Proposals should start with a brief description of the cutsomer's current situation, his challenges and his needs. Then it shall present the solution and its value proposition.

• Make it as easy as possible for people to read.

• Don’t crowd the main body of the proposal with all the technical features; make them separate annexures.

• Assess the risk inherent in the decision for the client. Show how your solution will minimize those risks and any obstacles in impementations. Give clear implementation plans.

• Price shall always be presented in relation to the value. This makes it difficult to question the price.

• Your proposal should not contain any surprises. Ideally all elements of your proposal shall be discussed in advance with the clients and the proposal shall only be a formal document summarizing the findings.

Ensure that the proposals reflect high standards of professionalism. Proposals shall be made addressed to decision makers. But, this can only happen if your selling effort was directed at decision makers. Follow a consistent format for making proposals.

Trust this helps.

Sajeev
30th January 2007 From India , Delhi
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