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Hi all seniors. I urgently require marketing communication materials, tools & techniques for immediate use in my company. We are a company dealing with sales and service of UPS and network power solutions . Any PR materials can also serve some purpose. Thanks in advance.
15th June 2010 From India , Cuttack

There is an opening with a mobile handset company as a National Product head - Corporate Position.

Job Location - Gurgaon

Please find below the JD of the following:--

Subject: JD for product Head

1.Product Planning & Launch - Mobiles & Accessories
- Planning product and accessories roadmap
- Define market requirements and specifications.
- Monitor emerging technology/services trend and prepare products in accordance for delivery and launch.
- Sourcing products from OEMs/Manufacturing partners across China, Taiwan, Korea, Thailand and other locations.
- Develop pricing strategies and monitor average gross margins across product categories.
- Launch India specific accessories - technical, non-technical and fashion series.
- Monitoring team for testing product across different operators infrastructure & sim cards.
- Explore new product categories in line with market requirements.

2. Product Marketing (pre-launch Marketing activities)
- Create product communications plans with close conjunction with advertising agencies.
- Involve in planning marketing activities for each product (both ATL & BTL).
- New Product Introduction to sales channel through innovative POS.
- Tracking key consumer insights for specific product categories.
- Develop effective communication between the company and the channel.
- Manage customer life cycle and design products to increase product lifecycle.
- Develop new products and initiatives for trade in line with distribution lead/head.
- Analyze buying trend and track upgrade pattern of handsets and customers.

3. Strategy and alliances
- Development of content distribution models, web and WAP portal, embedding, memory cards and VAS scratch cards.
- Strategic tie ups with media houses, Content Owners etc.
- Work closely with content aggregators and content developer community for content & application sourcing.
- Work closely with mobile application developer community to develop new Mobile applications for implementation.
- Work alliances with standard application/platform.
- Work with social community partners like Facebook, Orkut, ibibo.
- Work with Operators & Retail chains for handset bundling for key accounts.

With Regards,
Shubha Chakraborty
Galen Technology Pvt. Ltd
27th August 2010 From India , Bhiwani
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