The retail marketing mix is used to develop an appropriate marketing strategy for the store, depending on the target market to be serviced. Markets are large and varied and so are the needs of the customers. The marketing strategy evolved as a result of segmentation targeting and positioning has come to be known as STP marketing and serves as the starting point for creating an effective promotion strategy. India as a retail markets, is complex and diverse in nature. The STP approach is largely relevant in such market as no product or retailer can appeal to all segments. A retailer needs to keep in mind that he cannot be everything to everybody.
From India , Mumbai
CONTACT BRANDO COMMUNICATIONS FOR MARKETING SOLUTIONS
Brand Launches, Events & Promotion
Retail Activations, Brand Visibility, Leaf lets, Broachers, Banners, Posters
Danglers, Retail Stands, Standees, Shop Front Displays, Paper Inserts
Float (Road Shows)
ATL & BTL Activities
BRANDO COMMUNICATIONS
ABHISHEK
9620277220
Road Shows, Exhibitions, Conferences, Dealer Meet, Contests, Events

From India , Kochi
hi frnds... i am need of questioner for sales and mrktng strategies in corporate training and mgmt consultency.....
From India , Hyderabad
first u need to market reaserch and visiting mgmt consultancy because of without customer need and demand u cant prepare that.
From India , Mumbai
Hello Abhishek,
Can u please help me?
I would like to know how monetisation steps taken in large Format Retail(LFR) like Star Bazaar, Landmark, Lifestyle,More etc. I would like to know how money is generated by these LFRs apart from selling the products. One i know about is through In-store media, kiosks, merchandising etc.Please explain the process in detail and also provide some links for the same. Also If u can provide any email id where i can speak to about this particular topic. Thanks in advance.
Regards
Sidram
9620418540

From India , Bhubaneswar
Hello Abhishek,
Can u please help me?
I would like to know how monetisation steps taken in large Format Retail(LFR) like Star Bazaar, Landmark, Lifestyle,More etc. I would like to know how money is generated by these LFRs apart from selling the products. One i know about is through In-store media, kiosks, merchandising etc.Please explain the process in detail and also provide some links for the same. Also If u can provide any email id where i can speak to about this particular topic. Thanks in advance.
Regards
Sidram
9620418540

From India , Bhubaneswar
Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define your vision, mission and business goals, and outlines the steps you need to take to achieve these goals.
Your marketing strategy affects the way you run your entire business, so it should be planned and developed in consultation with your team. It is a wide-reaching and comprehensive strategic planning tool that:
• describes your business and its products and services
• explains the position and role of your products and services in the market
• profiles your customers and your competition
• identifies the marketing tactics you will use
• allows you to build a marketing plan and measure its effectiveness.
A marketing strategy sets the overall direction and goals for your marketing, and is therefore different from a marketing plan, which outlines the specific actions you will take to implement your marketing strategy.
Developing a marketing strategy that includes the components listed below will help you make the most of your marketing investment, keep your marketing focused, and measure and improve your sales results.
• Identify your business goals
• State your marketing goals
• Research your market
• Profile your potential customers
• Profile your competitors
• Develop strategies to support your marketing goals
• Use the '7 Ps of marketing'
• Test your ideas

From India,

If you are knowledgeable about any fact, resource or experience related to this topic - please add your views using the reply box below. For articles and copyrighted material please only cite the original source link. Each contribution will make this page a resource useful for everyone.

Please Login To Add Reply →






About Us Advertise Contact Us
Privacy Policy Disclaimer Terms Of Service

All rights reserved @ 2021 Cite.Co™

All Material Copyright And Trademarks Posted Held By Respective Owners.
Panel Selection For Threads Are Automated - Members Notified Via CiteMailer Server