Developing An Appropriate Marketing Strategy

vsramarao6

The retail marketing mix is used to develop an appropriate marketing strategy for the store, depending on the target market to be serviced. Markets are large and varied and so are the needs of the customers. The marketing strategy evolved as a result of segmentation targeting and positioning has come to be known as STP marketing and serves as the starting point for creating an effective promotion strategy. India as a retail markets, is complex and diverse in nature. The STP approach is largely relevant in such market as no product or retailer can appeal to all segments. A retailer needs to keep in mind that he cannot be everything to everybody.
8th July 2010 From India , Mumbai

abhishek819

CONTACT BRANDO COMMUNICATIONS FOR MARKETING SOLUTIONS
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Retail Activations, Brand Visibility, Leaf lets, Broachers, Banners, Posters
Danglers, Retail Stands, Standees, Shop Front Displays, Paper Inserts
Float (Road Shows)
ATL & BTL Activities
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ABHISHEK
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Road Shows, Exhibitions, Conferences, Dealer Meet, Contests, Events
26th July 2010 From India , Kochi

swapnilr

hi frnds... i am need of questioner for sales and mrktng strategies in corporate training and mgmt consultency.....
10th August 2010 From India , Hyderabad

namo1

first u need to market reaserch and visiting mgmt consultancy because of without customer need and demand u cant prepare that.
6th October 2010 From India , Mumbai

Sidram Kaudaki

Hello Abhishek,
Can u please help me?
I would like to know how monetisation steps taken in large Format Retail(LFR) like Star Bazaar, Landmark, Lifestyle,More etc. I would like to know how money is generated by these LFRs apart from selling the products. One i know about is through In-store media, kiosks, merchandising etc.Please explain the process in detail and also provide some links for the same. Also If u can provide any email id where i can speak to about this particular topic. Thanks in advance.
Regards
Sidram
9620418540
15th May 2012 From India , Bhubaneswar

Sidram Kaudaki

debora-sumopayroll

Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define your vision, mission and business goals, and outlines the steps you need to take to achieve these goals.
Your marketing strategy affects the way you run your entire business, so it should be planned and developed in consultation with your team. It is a wide-reaching and comprehensive strategic planning tool that:
� describes your business and its products and services
� explains the position and role of your products and services in the market
� profiles your customers and your competition
� identifies the marketing tactics you will use
� allows you to build a marketing plan and measure its effectiveness.
A marketing strategy sets the overall direction and goals for your marketing, and is therefore different from a marketing plan, which outlines the specific actions you will take to implement your marketing strategy.
Developing a marketing strategy that includes the components listed below will help you make the most of your marketing investment, keep your marketing focused, and measure and improve your sales results.
� Identify your business goals
� State your marketing goals
� Research your market
� Profile your potential customers
� Profile your competitors
� Develop strategies to support your marketing goals
� Use the '7 Ps of marketing'
� Test your ideas
22nd July 2019 From India,