I have a question about promotion through BTL activity. I would like to promote a baby & mother care product. Our targeted segment is pregnant ladies & those who just delivered a baby.
Our product related with small baby's (1 to 6 months).
Kindly suggest me few promotional activities which we can conduct to promote this brand among such kind of targeted segment.
We would like to promote our product as premium but not as a luxury one. Kindly share your innovative ideas as how we can and how we should touch our targeted segment as we are very cautious about it because an emotional factor is related with this.
I will be really greatful to all you people if you help me out. 3rd December 2010 From India